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Björn Ulvaeus

Björn Ulvaeus is a Swedish musician, singer, songwriter, and producer, widely recognized as a member of ABBA. He has notably contributed to the creation of successful musicals, including "Chess" and "Mamma Mia!".

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Past Works

CISAC

Björn Ulvaeus outlines his ambitions as CISAC President and shares his vision of the role that technology will play in placing creators at the heart of a...

BRAND PARTNERSHIPS

Pophouse Entertainment

Pophouse Entertainment, the firm behind ABBA Voyage, co-founded by ABBA's Björn Ulvaeus, has raised over EUR €1.2 billion (USD $1.3 billion) for its...

BRAND PARTNERSHIPS

Pophouse Entertainment

The AI musical project emerges from Ulvaeus's ongoing work with Pophouse Entertainment, the company behind ABBA Voyage where he serves as a...

BRAND PARTNERSHIPS

SuperReturn International

In this insightful interview from SuperReturn International, Björn Ulvaeus, co-founder of ABBA, shares his remarkable journey with the band's resurgence.

BRAND PARTNERSHIPS

Music Rights Awareness Foundation

Music Rights Awareness Foundation, an apolitical organization founded by ABBA member Björn Ulvaeus and producer Max Martin, aims to raise creators' IP awareness with new clip platform.

BRAND PARTNERSHIPS

Polar Music

From April 1975, Björn and Benny owned 50 per cent of Polar Music, with Stig controlling the other half of the company. Eventually, Agnetha and Frida acquired...

BRAND PARTNERSHIPS

Audoo

Audoo, a music tech company backed by ABBA star Björn Ulvaeus, has partnered with major British music licensers PRS for Music and PPL to improve royalty...

BRAND PARTNERSHIPS
1945

Born in Gothenburg, Sweden

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Member of Hootenanny Singers (pre-ABBA)

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1966

Met Benny Andersson

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1966

First co-written song with Benny Andersson, "Isn't It Easy To Say"

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Became in-house producer at Polar Record Company

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1969

Met Agnetha Fältskog

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1970

First single as a duo with Benny Andersson, "She's My Kind of Girl"

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1970

Hootenanny Singers' "Omkring Tiggarn Från Luossa" remained on Svensktoppen for 52 consecutive weeks

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1971

Married Agnetha Fältskog

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1974

ABBA won Eurovision Song Contest

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1980

Divorced Agnetha Fältskog

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1981

Married Lena Källersjö

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1982

ABBA went on hiatus

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Co-created musical "Chess" (post-ABBA)

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Co-created musical "Kristina från Duvemåla" (post-ABBA)

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Co-created musical "Mamma Mia!" (post-ABBA)

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Nominated for Drama Desk Award for "Outstanding Music" for "Chess"

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Nominated for Tony Award for "Best Orchestrations" for "Mamma Mia!"

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Received "The Special International Ivor Novello Award" (post-ABBA)

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2008

Received "The Music Export Prize"

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Received "Lifetime Achievement Award" from Swedish Music Publishers Association (SMFF)

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2013

Composed anthem for 2013 Eurovision Song Contest with Benny Andersson and Avicii

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2014

Co-founded Pophouse Entertainment

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2016

Co-founded Music Rights Awareness Foundation

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2018

ABBA recorded new songs "I Still Have Faith in You" and "Don't Shut Me Down"

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2019

Worked with Andreas Carlsson to arrange English dub for jukebox musical film "En del av mitt hjärta"

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2020

Appointed President of CISAC

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2021

ABBA announced virtual concert residency "ABBA Voyage" and album "Voyage"

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2021

"Voyage" album released

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2022

"ABBA Voyage" opened in London

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2022

Separated from Lena Källersjö

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2024

Keynote speaker for The Business Day in Bridlington Spa

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2024

Appointed Commander, First Class, of the Royal Order of Vasa

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2024

Married Christina Sas

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About

Björn Kristian Ulvaeus, born on April 25, 1945, in Gothenburg, Sweden, initiated his musical journey with the Swedish folk-schlager band Hootenanny Singers. While touring in southern Sweden in 1966, he became acquainted with Benny Andersson. Their shared passion for songwriting led to a collaborative partnership, beginning with their first co-written song, “Isn’t It Easy To Say,” later recorded by Andersson’s band. This collaboration extended to producing records for other artists at Polar Record Company, where Ulvaeus served as an in-house producer.

Ulvaeus’s career trajectory significantly shifted with the formation of ABBA. His girlfriend, Agnetha Fältskog, joined him and Benny Andersson, eventually forming the core of ABBA along with Anni-Frid Lyngstad. Ulvaeus was a guitarist and also provided lead vocals for several ABBA songs, including “People Need Love” and “Does Your Mother Know.” The group achieved international success, winning the 1974 Eurovision Song Contest with “Waterloo.”

Following ABBA’s hiatus in 1982, Ulvaeus continued his collaboration with Benny Andersson, focusing on musical theatre. This period resulted in the creation of musicals like “Chess,” “Kristina från Duvemåla,” and “Mamma Mia!” He also co-produced the film adaptations of “Mamma Mia!” In recent years, Ulvaeus has actively engaged with technology in music, co-founding Pophouse Entertainment and the Music Rights Awareness Foundation. He was appointed President of CISAC in 2020 and was part of ABBA’s reunion for the “Voyage” album and concert residency.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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