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Boris Diaw

Boris Diaw transitioned from a distinguished NBA career, culminating in an NBA Championship, to an executive role, now serving as president of Metropolitans 92.

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Past Works

Babac'ards

Boris Diaw launched an official fan club to help lend further support to his charity Babac'ards, focusing on organizing sports activities for Senegalese youth and aiding 'developmental education'. He has also led basketball camps in Senegal since 2005 and teamed with the SEED Academy.

BRAND PARTNERSHIPS

Position Sports

Through his connection with Jullien Leleux, director of marketing for Position Sports, a Phoenix-based company, Diaw was brought to GCU for an event discussing pro sports.

BRAND PARTNERSHIPS

"Battle of the Wines"

Boris Diaw served as a brand ambassador for "Battle of the Wines", leveraging his passion for wine alongside his basketball success.

BRAND PARTNERSHIPS

Wap Two

Boris Diaw participated in the launch of a new clothing line for Wap Two, Tony Parker's clothing company.

BRAND PARTNERSHIPS

Chivas

Boris Diaw was featured in a campaign for Chivas, a Scotch whisky brand.

BRAND PARTNERSHIPS

Legends Of Sport podcast

Boris Diaw was a guest on the Legends Of Sport podcast, discussing his experiences playing with Team France.

BRAND PARTNERSHIPS

UKIND

In 2010, Boris Diaw founded UKIND, an eco-responsible clothing brand.

BRAND PARTNERSHIPS
2003

Drafted by the Atlanta Hawks

MILESTONE
2006

NBA Most Improved Player

MILESTONE
2014

NBA Champion with San Antonio Spurs

MILESTONE
2014

FIBA World Cup Bronze Medal

MILESTONE
2013

EuroBasket Gold Medal

MILESTONE
2011

EuroBasket Silver Medal

MILESTONE
2005

EuroBasket Bronze Medal

MILESTONE
2015

EuroBasket Bronze Medal

MILESTONE
2019

President of Metropolitans 92

MILESTONE

About

Boris Babacar Diaw-Riffiod was born on April 16, 1982, in Cormeilles-en-Parisis, France. He began his professional basketball career in France with Pau-Orthez from 2001 to 2003, participating in the league’s All-Star game and Slam Dunk contest in 2002. His talent was recognized when he was selected 21st overall by the Atlanta Hawks in the 2003 NBA Draft, marking the start of his 14-season NBA journey. During his early years with the Hawks, he played primarily as a shooting guard, developing his versatile skill set.

In August 2005, Diaw was traded to the Phoenix Suns, where his career trajectory significantly changed. He developed into an all-around player, capable of playing multiple positions from center to point guard, earning him the nickname ‘3D’ for his multidimensional play which emphasized driving, dishing, and defending. His breakout season in 2005-06 saw him average 13.3 points, 6.9 rebounds, and 6.2 assists per game, leading to him being named the NBA’s Most Improved Player. During the 2006 NBA Playoffs, he further demonstrated his capabilities, averaging 18.7 points, 6.7 rebounds, and 5.2 assists per game, including a career-high 34 points in the Western Conference Finals.

Diaw’s career continued with stints at the Charlotte Bobcats from 2008 to 2012, before joining the San Antonio Spurs in March 2012. With the Spurs, he played a crucial role in the team’s success, particularly in their 2014 NBA Championship run. He was inserted into the starting lineup during the 2014 NBA Finals and led all players in total assists while ranking second in total rebounds, demonstrating his integral playmaking and rebounding contributions. After his NBA career, which concluded with the Utah Jazz in 2017, Diaw returned to France and officially announced his retirement from playing in September 2018. He later transitioned into an executive role, becoming president of Metropolitans 92 in July 2019, further solidifying his enduring impact on basketball.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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