Bozoma Saint John

Bozoma “Boz” Saint John is a distinguished marketing executive renowned for her innovative strategies and impactful leadership across major global brands. Her career began at PepsiCo, where she served as a senior marketing manager, eventually leading the company’s music and entertainment marketing initiatives. This pivotal role laid the foundation for her expertise in integrating brand experiences with cultural movements, a skill that would define her subsequent positions.

In 2014, Saint John joined Beats Music, recruited by Jimmy Iovine for her exceptional music marketing acumen. Following the acquisition of Beats by Apple, she became the head of global consumer marketing for iTunes and Apple Music. Her captivating presentation at the 2016 Apple Worldwide Developers Conference marked a significant milestone, showcasing her ability to engage audiences and emphasize brand transformation.

Transitioning to Uber in 2017 as chief brand officer, Saint John tackled the challenges of brand perception amid a turbulent corporate environment. Her tenure at Endeavor as chief marketing officer saw her spearheading crisis branding efforts for Papa John’s, demonstrating her adeptness in navigating complex public relations landscapes. In June 2020, she joined Netflix as chief marketing officer, making history as the first Black C-level executive at the company, where she drove innovative marketing campaigns until her departure in March 2022.

Beyond her corporate achievements, Saint John is also an advocate for social change, launching initiatives like #ShareTheMicNow and serving on boards for organizations such as Girls Who Code. Her contributions to marketing and advocacy have earned her numerous accolades, including induction into the American Marketing Association Marketing Hall of Fame in 2022.