Brad Parscale is a prominent American digital consultant and political advisor known for his significant contributions to digital media strategies in political campaigns. He began his professional journey in 2011 with the Trump Organization, where he developed and managed digital media strategies, laying the groundwork for his future successes. His expertise was recognized early on when he was hired to create a website for Donald Trump’s exploratory campaign in 2015, which marked the beginning of a fruitful partnership.

In 2016, Parscale was appointed as the digital media director for Donald Trump’s presidential campaign. Under his leadership, the campaign utilized innovative social media advertising strategies that effectively targeted voters in swing states. His approach included experimenting with various ad formats and messages, which contributed to the campaign raising substantial funds and gaining significant traction among voters. Parscale’s work was pivotal in establishing a robust online presence for Trump, ultimately playing a crucial role in the campaign’s success.

Following his achievements in 2016, Parscale was named campaign manager for Trump’s 2020 re-election campaign. He continued to innovate by founding Red State Data and Digital, which allowed for strategic collaboration with super PACs while adhering to election regulations. His ability to navigate complex digital landscapes and leverage data analytics further solidified his reputation as a leader in political consulting.

After the 2020 election, Parscale transitioned to real estate flipping and resumed his political consulting endeavors, showcasing his versatility and adaptability in various fields. His ongoing commitment to political strategy and data analysis continues to influence the landscape of American politics.