Brad Sham

Brad Sham is a distinguished American sportscaster renowned for his extensive career as the “Voice of the Dallas Cowboys.” His journey began in 1976 when he joined the Cowboys as a color analyst, working alongside the esteemed play-by-play announcer Verne Lundquist. This pivotal role laid the foundation for his future success, as he quickly became an integral part of the Cowboys’ broadcasting team. Sham’s expertise and passion for sports were further recognized when he took on the role of Sports Director at the flagship station 1080 AM KRLD, where he served until 1981.

In 1984, following Lundquist’s departure to CBS, Sham ascended to the position of lead play-by-play announcer for the Dallas Cowboys Radio Network. His remarkable tenure has made him the longest-serving broadcaster for the team, despite a brief hiatus in the mid-1990s. During this time, he showcased his versatility by calling Texas Rangers games alongside Eric Nadel, further solidifying his reputation in the sports broadcasting arena. Sham’s contributions extend beyond the Cowboys, as he has lent his voice to various NFL platforms, including Westwood One, Fox, and CBS, as well as collegiate sports, where he has called NCAA basketball and football games.

Sham’s impressive portfolio also includes significant contributions to Major League Soccer, where he covered games for the Dallas Burn, and he played a role in the 1998 Winter Olympics in Nagano, Japan. His dedication to sports broadcasting has earned him numerous accolades, including the NSSA Texas Sportscaster of the Year award, which he has won 11 times, and his induction into the Texas Sports Hall of Fame in 2020.

Beyond his broadcasting achievements, Sham has made a mark as an author with his book, “Dallas Cowboys: Colorful Tales of America’s Greatest Teams,” and he continues to engage fans through his weekly columns on dallascowboys.com. His commitment to excellence and his ability to connect with audiences have made him a beloved figure in the world of sports broadcasting.