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Canada Bret 'The Hitman' Hart is a Canadian professional wrestling icon, recognized globally for his technical prowess and impactful career, making him a compelling figure for brand collaborations.
Hall of Fame wrestler Bret Hart partnered with Romero Distilling Co., an award-winning rum producer, to become a celebrity spokesperson and create a Limited Edition rum.
Bret Hart wrote a weekly column for the Calgary Sun called "The Sharpshooter" from June 1991 until October 2004.
Bret Hart launched a collection of officially licensed, limited-edition gear with Roots of Fight, emphasizing themes of hard work and pursuit of greatness.
Bret Hart was a co-founder and part-owner of the major junior ice hockey team, the Calgary Hitmen, who are named after his nickname. The team also donated $16,300 to Calgary Prostate Cancer Centre alongside Hart.
Bret Sergeant Hart was born on July 2, 1957, in Calgary, Alberta, Canada, into the renowned Hart wrestling family. His early life was immersed in the world of wrestling, as his father, Stu Hart, trained future wrestlers in their family basement. Bret also excelled in amateur wrestling from a young age, winning city championships in Calgary in 1974 and continuing his success at Mount Royal College in 1977. This amateur background provided a strong foundation for his professional career, which officially began in 1976 as a referee for his father’s Stampede Wrestling promotion. His in-ring debut followed in 1978, leading to significant championship success, including five Stampede International Tag Team Championships and six North American Heavyweight Championships, establishing his reputation even before joining a major national promotion.
Hart joined the World Wrestling Federation (WWF) in 1984, where he initially formed The Hart Foundation with his brother-in-law Jim Neidhart. The tag team moniker “The Pink and Black Attack” became synonymous with their unique style, blending Hart’s agile, technical skill with Neidhart’s brawling. After achieving two WWF Tag Team Championship reigns, Hart transitioned to a successful singles career in the early 1990s. He became a two-time WWF Intercontinental Champion, notably defeating Mr. Perfect in 1991 and Roddy Piper at WrestleMania VIII. His ascent continued with five WWF Championship reigns, beginning in 1992, and he also became the first two-time King of the Ring winner in 1991 and 1993. Hart maintained his position as a top-tier performer throughout his career, known for his signature move, the Sharpshooter, and his self-proclaimed title, “The Best There Is, the Best There Was, and the Best There Ever Will Be.”
Following a controversial departure from the WWF in late 1997, known as the “Montreal Screwjob,” Hart joined World Championship Wrestling (WCW). In WCW, he further solidified his legacy by winning the WCW World Heavyweight Championship twice and the WCW United States Heavyweight Championship four times. A severe concussion in late 1999 during a match ultimately led to his retirement from active in-ring competition in October 2000. After years away, Hart returned to WWE in a sporadic role from 2010 to 2011, notably winning his fifth United States Championship and serving as a Raw General Manager. He has since been inducted into the WWE Hall of Fame three times (2006, 2019, 2025) and remains a respected figure in professional wrestling, recognized for his significant contributions to the sport’s technical evolution and storytelling.
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