Brett Peterson | Booking Agent | Talent Roster | MN2S

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Brett Peterson

Brett Peterson has transitioned from a professional hockey player to a pioneering executive, leading strategic development and team management in elite hockey.

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Past Works

Florida Panthers

Assistant General Manager for the Florida Panthers, contributing to team management and scouting departments, and part of the group that won the 2024 Stanley Cup.

BRAND PARTNERSHIPS

Wasserman Media Group

Served as Vice President of Hockey and a certified NHL player agent, managing player representation.

BRAND PARTNERSHIPS

USA Hockey

Named General Manager for the 2024 United States men's national team for the IIHF Men's World Championship and serves as an advisor to the U.S. men's national team advisory group.

BRAND PARTNERSHIPS

NextGEN AAA Foundation

Serves as an advisor/consultant for this non-profit organization that provides mentoring and hockey programs to underprivileged youth and underserved communities.

BRAND PARTNERSHIPS
2001

NCAA National Championship with Boston College

MILESTONE
2009

Certified NHL player agent

MILESTONE
prior to 2020

Vice President of Hockey for Wasserman Media Group

MILESTONE
2020

Assistant General Manager of the Florida Panthers

MILESTONE
2020

First Black assistant GM in the NHL

MILESTONE
2023

General Manager for the 2024 United States men's national team

MILESTONE
2024

Member of the management group that captured the 2024 Stanley Cup

MILESTONE

About

Born on October 21, 1981, in Northborough, MA, USA, Brett Peterson began his hockey career as a defenseman, playing four seasons for Boston College from 2000 to 2004. During his collegiate tenure, he appeared in 157 games, recording 28 points (8 goals, 20 assists), and was a member of the team that secured the NCAA National Championship in 2001. Following his collegiate career, Peterson played five seasons of professional hockey from 2004-05 to 2008-09, competing in the American Hockey League (AHL), ECHL, and the International Hockey League (IHL).

Peterson transitioned from playing to management, leveraging his deep understanding of the sport. He became a certified NHL player agent in 2009 with Wasserman/Acme World Sports, a role that honed his skills in player representation and team dynamics. His career progressed significantly when he joined Wasserman Media Group as Vice President of Hockey. In November 2020, Peterson was appointed assistant general manager of the Florida Panthers, making history as the first Black assistant GM in the National Hockey League. He has been an integral part of the management group that contributed to the Panthers’ success, including capturing the 2024 Stanley Cup.

His expertise led to his selection as the general manager for the 2024 United States men’s national team for the IIHF Men’s World Championship, where he assembled a competitive squad. Peterson also actively contributes to the hockey community through his advisory and consultant roles with the NextGEN AAA Foundation, a non-profit organization dedicated to providing mentoring and hockey programs to underprivileged youth and underserved communities. This all-minority team notably won the 2020 Beantown Summer Classic Tournament. He serves as an advisor to the U.S. men’s national team advisory group.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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