Brittany DiCapua

Brittany DiCapua, a Boston-based food and lifestyle creator, has built a name for herself through a blend of passion and entrepreneurial spirit. Raised in Southern Maine, she grew up in a family where food wasn’t merely sustenance, it was love, an art form. This early connection to dining inspired her to venture into the culinary world, leading her to found Eleven Seven Media in late 2019, a digital marketing firm that crafts bespoke strategies for local restaurants and big brands alike. This leap was not a whim; it came after years as a technical applications project manager, where business met technology in her quest to find her true calling.

Of course, Brittany didn’t set out to be an influencer, though it seems she stumbled into the role effortlessly. Initially, the Boston Food Journal served solely as a personal diary of her food adventures, showcasing her friends and family through a lens of joyful exploration. It quickly transformed much like a perfectly risen soufflé into a platform of over 40,000 followers, drawing attention from both local eateries and corporate giants like McDonald’s. The transition was both exhilarating and bewildering; she found herself in an industry buzzing with aspirants yet marked by few true successes.

In her own words, “You have to have thick skin.” That’s the nature of this work balancing creativity with vulnerability, where one critiques the art that is so deeply interwoven with personal identity. Still, there is a glow of excitement in her voice when she speaks about the latest trendy restaurants and the vital community she nurtures within the Boston food scene. Yet, despite all accolades and recognition, Brittany occasionally wonders could her success have been mere luck?

Navigating through a world that often equates popularity with merit, she maintains a grounded approach. On her morning runs to The Wholy Grain for coffee or chatting with chefs at beloved establishments like Coppa or Grill 23 & Bar, her rootedness shines through. Perhaps that’s it: the pulse of her narrative lies in this delicate juxtaposition of lofty aspirations and humble beginnings, woven seamlessly together in the ever-bustling fabric of Boston’s culinary tapestry.