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Charles Barkley

Charles Barkley is a Hall of Fame NBA player and decorated Olympic athlete who transitioned into a Sports Emmy Award-winning television analyst.

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Past Works

Subway

Charles Barkley first teamed up with Subway in July 2021, lending his unmistakable voice to the “Eat Fresh Refresh” campaign.

BRAND PARTNERSHIPS

EverWonder Studios / RedBirdIMI

Basketball legend Charles Barkley enters the content wars via a production partnership with EverWonder Studios and Jeff Zucker's RedBirdIMI. He is also launching a production company called Round Mound Media in partnership with EverWonder Studio.

BRAND PARTNERSHIPS

Alabama Community College System (ACCS)

Charles Barkley has partnered with the Alabama Community College System for a new marketing campaign, ACCS staff touted this week.

BRAND PARTNERSHIPS

Coca-Cola

Among the notable examples, Barkley has endorsed Coca-Cola.

BRAND PARTNERSHIPS

Coco5

Among the notable examples, Barkley has endorsed Coco5, with the latter partnership beginning in January 2025.

BRAND PARTNERSHIPS

FanDuel Group

FanDuel Group announced an exclusive content deal with Sports Emmy Award-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley.

BRAND PARTNERSHIPS

Panini America

It has reached an exclusive autograph trading card and memorabilia partnership with the NBA legend and Basketball Hall of Famer.

BRAND PARTNERSHIPS

Nike

Barkley had his own signature shoe line with Nike and famously featured in their "I am not a role model" commercial in 1993.

BRAND PARTNERSHIPS

T-Mobile

T-Mobile aired ads featuring Barkley, though there was a temporary halt in 2009 following his DUI arrest.

BRAND PARTNERSHIPS

WeightWatchers

In 2011, Barkley became a spokesman for WeightWatchers, promoting their "Lose Like a Man" program and appearing in both television and online ads.

BRAND PARTNERSHIPS
1984

Drafted 5th overall by Philadelphia 76ers

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1985

NBA All-Rookie First Team

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1986

All-NBA Second Team

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1987

NBA rebounding leader

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1987-1997

NBA All-Star

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1988-1991

All-NBA First Team

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1991

NBA All-Star Game MVP

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1992

Traded to Phoenix Suns

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1993

NBA Most Valuable Player

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1993

Led Phoenix Suns to NBA Finals

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1996

Reached 20,000 points and 10,000 rebounds

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1996

Traded to Houston Rockets

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2000

Retired as fourth player with 20,000 points, 10,000 rebounds, and 4,000 assists

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2001

Auburn University jersey #34 retired

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2006

Inducted into Naismith Memorial Basketball Hall of Fame as Player

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2010

Inducted into Naismith Memorial Basketball Hall of Fame as member of 1992 'Dream Team'

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NBA 50th Anniversary Team

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NBA 75th Anniversary Team

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Phoenix Suns Ring of Honor

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About

Charles Wade Barkley was born on February 20, 1963, in Leeds, Alabama. He attended Leeds High School, where he grew from 5’10” to 6’4″ by his senior year, averaging 19.1 points and 17.9 rebounds per game. His performance in the state semifinals against a highly recruited player caught the attention of an Auburn University assistant coach, leading to his recruitment. At Auburn, Barkley played collegiate basketball for three seasons, leading the SEC in rebounding annually and becoming a popular figure for his aggressive play despite his relatively short stature. He earned the nickname “The Round Mound of Rebound” and set the Auburn record for career field goal percentage at 62.6%. Barkley averaged 14.1 points, 9.6 rebounds, 1.6 assists, and 1.7 blocks per game in his college career. His jersey number, 34, was retired by Auburn University on March 3, 2001. He also tried out for the 1984 U.S. Olympic team but was cut.

Barkley declared for the 1984 NBA Draft as a junior and was selected as the fifth overall pick by the Philadelphia 76ers. He joined a veteran team, learning from Moses Malone, whom he considered the most influential player of his career. In his rookie season, Barkley averaged 14.0 points and 8.6 rebounds, earning a spot on the All-Rookie Team. His second year saw him become the team’s leading rebounder and second-leading scorer with 20.0 points and 12.8 rebounds per game. He was named to the All-NBA Second Team. In the 1986–87 season, he led the league in rebounding with 14.6 per game and in offensive rebounds with 5.7 per game, earning his first NBA All-Star selection and another All-NBA Second Team honor. Following Julius Erving’s retirement, Barkley became the 76ers’ franchise player, consistently earning All-NBA First Team selections from 1988 to 1991. He was also named the NBA All-Star Game MVP in 1991.

In 1992, Barkley was traded to the Phoenix Suns. In his first season with the Suns in 1992–93, he won the NBA’s Most Valuable Player Award, leading Phoenix to a 62–20 record and an appearance in the NBA Finals. He averaged 25.6 points, 12.2 rebounds, and a career-high 5.1 assists per game. Despite back pain, he continued to perform at a high level, reaching 20,000 points and 10,000 rebounds in his career by the 1995-96 season. In 1996, he was traded to the Houston Rockets, joining Hakeem Olajuwon and Clyde Drexler in a quest for an NBA championship. He continued to battle injuries but maintained strong rebounding numbers. Barkley retired in 2000, becoming the fourth player in NBA history to achieve 20,000 points, 10,000 rebounds, and 4,000 assists. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2006 for his individual career and again in 2010 as a member of the 1992 Olympic “Dream Team,” winning two gold medals. Since retirement, Barkley has become a highly respected and multi-award-winning NBA analyst.

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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