Cheryl Hole transitioned from a celebrated drag performer on RuPaul's Drag Race UK to a West End theatrical presence and a vocal advocate for LGBTQ+ rights, establishing herself as a prominent media personality.
Cheryl Hole fronted Virgin Media's Christmas campaign, where she was positioned as the 'Christmas fairy gift mother' responsible for giving gifts and surprises to Virgin Media customers. This partnership was part of Virgin Media's 'brand generosity' campaign aimed at customer retention.
Cheryl Hole was the face of Curry's Christmas campaigns.
Luke Underwood-Bleach, known by his stage name Cheryl, and formerly Cheryl Hole, was born on October 18, 1993, in Chelmsford, Essex, England. He began his drag career in the 2010s, developing a persona based on former Girls Aloud singer Cheryl Cole. His early career included an appearance on Comedy Central’s “Your Face Or Mine?” in 2019 alongside his partner, Haydn Bleach. Later that year, Cheryl Hole rose to national prominence as a contestant on the inaugural series of “RuPaul’s Drag Race UK,” where he placed fourth. This exposure led to further opportunities, including a 12-gig UK tour with the cast of “RuPaul’s Drag Race UK” and becoming the ‘Christmas fairy gift mother’ for Virgin Media’s Christmas campaign in December 2019.
Building on this foundation, Cheryl Hole’s career continued to expand across various media. In July 2020, he launched his podcast, “Girl Group Gossip,” produced by World of Wonder. He also appeared on the UK version of Netflix’s YouTube series “I Like to Watch” alongside The Vivienne in November 2020. In January 2022, he returned to the ‘Drag Race’ franchise, competing in “RuPaul’s Drag Race: UK vs. the World” where he placed eighth and released his debut single, “Need the Power.” His theatrical endeavors include a West End debut in the play “Death Drop” in 2022. He also participated in “Celebrity MasterChef” in August 2023, using the platform to advocate for LGBTQ+ visibility. In 2024, Underwood-Bleach adopted the mononym Cheryl and returned to compete on “Canada’s Drag Race: Canada vs. the World,” placing in 3rd/4th place.
Throughout his career, Cheryl has been recognized for his engaging performances and dedication both on and off stage. His platform extends to social media, where he maintains a significant presence, sharing aspects of his glamorous persona and promoting LGBTQ+ inclusivity. His commitment to authenticity and his energetic contributions to drag and broader entertainment have cemented his status as a loved figure within the UK and internationally.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.