Cheryl Hole | Booking Agent | Talent Roster | MN2S

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Cheryl Hole

Cheryl Hole transitioned from a celebrated drag performer on RuPaul's Drag Race UK to a West End theatrical presence and a vocal advocate for LGBTQ+ rights, establishing herself as a prominent media personality.

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Past Works

Virgin Media

Cheryl Hole fronted Virgin Media's Christmas campaign, where she was positioned as the 'Christmas fairy gift mother' responsible for giving gifts and surprises to Virgin Media customers. This partnership was part of Virgin Media's 'brand generosity' campaign aimed at customer retention.

BRAND PARTNERSHIPS

Curry's

Cheryl Hole was the face of Curry's Christmas campaigns.

BRAND PARTNERSHIPS
1993

Born Luke Underwood

MILESTONE
2010s

Began drag under "Cheryl Hole"

MILESTONE
2019

Appeared on Comedy Central's Your Face Or Mine?

MILESTONE
2019

Contestant on RuPaul's Drag Race UK, Series 1

MILESTONE
2019

Participated in a 12-gig UK tour of RuPaul's Drag Race UK cast

MILESTONE
2019

Face of Virgin Media's Christmas campaign

MILESTONE
2020

Launched "Girl Group Gossip" podcast

MILESTONE
2020

Appeared on Netflix's "I Like to Watch" UK version

MILESTONE
2021

Contestant on Celebs on the Farm, Series 3 (runner-up)

MILESTONE
2021

Married Haydn Bleach and double-barrelled last names to Underwood-Bleach

MILESTONE
2022

Contestant on RuPaul's Drag Race: UK vs. the World, Series 1

MILESTONE
2022

Released debut single "Need the Power"

MILESTONE
2022

West End debut in the play "Death Drop"

MILESTONE
2023

Appeared on BBC One's "Celebrity MasterChef"

MILESTONE
2024

Dropped "Hole" from stage name, adopting "Cheryl"

MILESTONE
2024

Contestant on Canada's Drag Race: Canada vs. the World, Season 2

MILESTONE

About

Luke Underwood-Bleach, known by his stage name Cheryl, and formerly Cheryl Hole, was born on October 18, 1993, in Chelmsford, Essex, England. He began his drag career in the 2010s, developing a persona based on former Girls Aloud singer Cheryl Cole. His early career included an appearance on Comedy Central’s “Your Face Or Mine?” in 2019 alongside his partner, Haydn Bleach. Later that year, Cheryl Hole rose to national prominence as a contestant on the inaugural series of “RuPaul’s Drag Race UK,” where he placed fourth. This exposure led to further opportunities, including a 12-gig UK tour with the cast of “RuPaul’s Drag Race UK” and becoming the ‘Christmas fairy gift mother’ for Virgin Media’s Christmas campaign in December 2019.

Building on this foundation, Cheryl Hole’s career continued to expand across various media. In July 2020, he launched his podcast, “Girl Group Gossip,” produced by World of Wonder. He also appeared on the UK version of Netflix’s YouTube series “I Like to Watch” alongside The Vivienne in November 2020. In January 2022, he returned to the ‘Drag Race’ franchise, competing in “RuPaul’s Drag Race: UK vs. the World” where he placed eighth and released his debut single, “Need the Power.” His theatrical endeavors include a West End debut in the play “Death Drop” in 2022. He also participated in “Celebrity MasterChef” in August 2023, using the platform to advocate for LGBTQ+ visibility. In 2024, Underwood-Bleach adopted the mononym Cheryl and returned to compete on “Canada’s Drag Race: Canada vs. the World,” placing in 3rd/4th place.

Throughout his career, Cheryl has been recognized for his engaging performances and dedication both on and off stage. His platform extends to social media, where he maintains a significant presence, sharing aspects of his glamorous persona and promoting LGBTQ+ inclusivity. His commitment to authenticity and his energetic contributions to drag and broader entertainment have cemented his status as a loved figure within the UK and internationally.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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