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Choir! Choir! Choir!

Choir! Choir! Choir! is a Canadian musical choir known for its open participation model and large-scale public performances.

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Past Works

Paquin Entertainment

Choir! Choir! Choir! is part of Paquin Entertainment's artist roster, showcasing their long-standing presence and professional representation within the entertainment industry. The description highlights the community aspect of the choir, drawing participants from diverse backgrounds to sing together.

BRAND PARTNERSHIPS

Billboard

Choir! Choir! Choir! was featured in Billboard in an interview discussing their partnership with the Choir! Choir! Foundation and Toronto Foundation to integrate performance with fundraising efforts, emphasizing their role beyond musical entertainment.

BRAND PARTNERSHIPS

Canadian Cancer Society (CCS)

CCS partnered with Choir! Choir! Choir! for a virtual sing-a-thon to support the Canadian Daffodil Campaign. This collaboration demonstrates the choir's involvement in charitable initiatives and their ability to mobilize community participation for a cause.

BRAND PARTNERSHIPS
2011

Established in Toronto, Ontario

MILESTONE
2015

Performed John Lennon's "Imagine" for Syrian refugee fundraising

MILESTONE
2016

Performed David Bowie's "Space Oddity" at Art Gallery of Ontario

MILESTONE
2016

Invited to perform at David Bowie tribute shows at Carnegie Hall and Radio City Music Hall

MILESTONE
2016

Performed Prince's "When Doves Cry" with 1,999 participants at Massey Hall

MILESTONE
2016

Performed The Tragically Hip's "Ahead by a Century"

MILESTONE
2016

Performed Cyndi Lauper's "True Colors" at Orlando nightclub shooting memorial

MILESTONE

Performed as opening act for Patti Smith (undated)

MILESTONE

Performed as opening act for Jay Leno (undated)

MILESTONE

Performed as supporting musicians with Tegan and Sara (undated)

MILESTONE
2017

Hosted public gathering for Gord Downie tribute

MILESTONE
2017

Performed "O Canada" before the 2017 Grey Cup in Ottawa

MILESTONE
2018

Teamed with David Byrne for an EPIC Night performing David Bowie's "Heroes"

MILESTONE
2018

Joined by Rick Astley for "Never Gonna Give You Up" performance

MILESTONE
2018

Joined by Johnny Fay and Rob Baker of The Tragically Hip for "Grace, Too" performance

MILESTONE
2019

Performed The Beatles' "Here Comes the Sun" for Canadian Cancer Society's Daffodil Campaign

MILESTONE
2020

Hosted virtual 'Social Distan-Sing-Along' during COVID-19 pandemic

MILESTONE
2024

Led public singalong of The Tragically Hip songs at 2024 Toronto International Film Festival

MILESTONE
2025

Appeared in fifth season of Canada's Got Talent

MILESTONE
2025

Announced Queen-themed Western Canada tour

MILESTONE

About

Choir! Choir! Choir! was established in Toronto, Ontario, in 2011 by Daveed Goldman and Nobu Adilman. The group operates under an open participation model, inviting anyone interested to join and perform as part of the choir. Initially conceived as a one-off event for a birthday party, it evolved into a community that meets regularly. Each session focuses on a single song, with Goldman and Adilman teaching the arrangement to attendees before a live performance. This approach has allowed the group to engage diverse participants, ranging from urban professionals to suburban parents, in communal singing experiences.

The choir gained significant media attention in 2016 for several notable performances. Following David Bowie’s death, their rendition of “Space Oddity” at the Art Gallery of Ontario went viral, leading to invitations to perform at two Bowie tribute shows in New York City at Carnegie Hall and Radio City Music Hall. In May 2016, nearly 2,000 participants gathered at Massey Hall to perform Prince’s “When Doves Cry.” The group also paid tribute to Gord Downie of The Tragically Hip with a performance of “Ahead by a Century” after his brain cancer diagnosis was announced. In more recent years, Choir! Choir! Choir! has continued to engage with significant cultural moments and collaborate with established artists.

Key milestones include performing John Lennon’s “Imagine” in December 2015 as a fundraiser for Syrian refugees, which sponsored two families. In 2018, they teamed up with David Byrne for an EPIC Night performance of David Bowie’s “Heroes” at New York City’s Public Theatre. That same year, Rick Astley joined the choir for a rendition of his hit “Never Gonna Give You Up.” In 2019, they performed The Beatles’ “Here Comes the Sun” at Nathan Phillips Square for the Canadian Cancer Society’s Daffodil Campaign, featuring a cancer survivor speaking at the event. During the COVID-19 pandemic in March 2020, they hosted virtual singalongs featuring various uplifting songs. The founders also led a public singalong of The Tragically Hip’s songs at the 2024 Toronto International Film Festival and were featured in the fifth season of Canada’s Got Talent in 2025.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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