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United Kingdom Chris Sanderson is a co-founder of The Future Laboratory, guiding brands through consumer insights and trend forecasting.
Christopher Sanderson is the co-founder of The Future Laboratory, a global trends intelligence consultancy. He is responsible for their conferences, media events, in-house briefings, consumer insight, trend forecasting, and brand strategy services.
The Future Laboratory, co-founded by Christopher Sanderson, lists Louis Vuitton among its clients for consumer insight, trend forecasting, and brand strategy.
The Future Laboratory, co-founded by Christopher Sanderson, lists Design Hotels among its clients for consumer insight, trend forecasting, and brand strategy.
The Future Laboratory, co-founded by Christopher Sanderson, lists the Ministry for Tourism, Australia, among its clients for consumer insight, trend forecasting, and brand strategy.
The Future Laboratory, co-founded by Christopher Sanderson, lists Women’s Wear Daily’s CEO Summits among its clients for consumer insight, trend forecasting, and brand strategy.
Chris Sanderson directed "Futurescape," a series of short films about the future for Channel Four television. He also presented Channel 4’s five-part TV series, Home of the Future, in 2012.
Chris Sanderson contributes a monthly column to The Luxury Briefing, a UK luxury industry publication.
Chris Sanderson was previously the contributing style editor at British Esquire, where he wrote on style and design.
Before co-founding The Future Laboratory, Chris Sanderson worked as the UK communications director for the surfwear brand Quiksilver.
Before co-founding The Future Laboratory, Chris Sanderson worked as the UK communications director for the brand Vans.
Chris Sanderson lectured in visual communication at the London Institute.
Chris Sanderson sits on Heimtextil’s Trend Table, a principal panel for forecasting key trends in the global textile industry.
In 2014, Chris Sanderson and his team created "Fragrance Lab for Selfridges," an exploration into personalization in scent, which won multiple industry awards.
Chris Sanderson is a SuperBoard member of The British Fashion Council’s Fashion Trust.
Chris Sanderson is a regular speaker and consultant for the British Council. Projects include setting up magazines in India and Estonia and overviewing the growth of creative industries in Scandinavia. He also served on the advisory panel for the British Council’s Creative Industries Unit.
Christopher Sanderson, born in the UK, initially trained as a theatre director and designer at Goldsmiths’ College, London. His early career included work as a Director in Residence at the Palau de la Musica in Valencia, Spain. This background in artistic direction provided a foundational understanding of aesthetics and narrative, which he later applied to trend analysis and brand development. Following his work in theatre, Sanderson transitioned into the corporate world, serving as the UK communications director for the surfwear brand Quiksilver and also for Vans. Concurrently, he held a position as a lecturer in visual communication at the London Institute, further solidifying his expertise in conveying complex ideas visually and communicatively.
In a significant career move, Christopher Sanderson co-founded The Future Laboratory, a global futures intelligence consultancy. In this role, he is responsible for overseeing the company’s extensive portfolio of conferences, media events, in-house briefings, and brand strategy development. His work at The Future Laboratory focuses on analyzing new and emerging trends, as well as lifestyle markets, to forecast their potential impact on consumer behavior and industry. Sanderson contributes a monthly column to The Luxury Briefing, a UK luxury industry publication, and has previously served as contributing style editor for British Esquire, writing on style and design for various British and international publications. His involvement extends to serving on Heimtextil’s Trend Table, a key panel for forecasting global textile industry trends. He is also a SuperBoard member of The British Fashion Council’s Fashion Trust. Throughout his career, Sanderson has consistently engaged with the British Council on projects such as establishing magazines in India and Estonia, and advising on the growth of creative industries in Scandinavia, having also served on the advisory panel for their Creative Industries Unit.
Sanderson has a notable presence in television, presenting Channel 4’s five-part TV series, “Home of the Future” in 2012. In 2014, he and his team at The Future Laboratory developed “Fragrance Lab for Selfridges,” an immersive project exploring personalized scent experiences. This initiative was recognized with the Retail Week’s Best Pop-up award and was also named the Overall Winner at the 2014 Retail Week awards. His work at The Future Laboratory has involved collaborations with a diverse range of clients including Louis Vuitton, Design Hotels, the Ministry for Tourism, Australia, and Women’s Wear Daily’s CEO Summits. He has also directed “Futurescape,” a series of short films for Channel Four television, further demonstrating his capability in future-oriented content creation.
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