Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
2 weeks ago
China Crystal Liu has transitioned from a child model to critically acclaimed actress and global brand ambassador.
Liu Yifei has served as a brand ambassador for Bulgari since March 2023, joining their roster of international talent.
Liu Yifei became a brand ambassador for Louis Vuitton from March 2023. Her first Louis Vuitton campaign featured the new Capucines collection.
PROYA, the main brand of Proya Co., Ltd., officially announced Liu Yifei as its global spokesperson for sunscreen products.
Liu Yifei holds a global ambassadorship contract with Shiseido.
Liu Yifei was named the first Chinese ambassador of Dior Prestige in 2015, endorsing their skincare line.
Liu Yifei became the global ambassador of Swiss watchmaker Tissot in 2015.
Liu Yifei was previously a partner with Adidas, but cut ties with the clothing brand in March 2021 over its support for the Better Cotton Initiative following concerns of forced labor in Xinjiang.
Liu Yifei performed the theme song "I Want My Taste" for Yili milk in 2006.
Crystal Liu, born An Feng in Wuhan, China on August 25, 1987, started her journey in the public eye early, modeling at just eight years old. Her formative years also included extensive training in singing, dancing, and piano. At the age of ten, Liu moved to the United States with her mother, residing there for four years before returning to China in June 2002 to pursue a career in modeling and acting.
In September 2002, at 15, Liu was accepted into the Performance Institute of Beijing Film Academy. Her acting debut came shortly after in the TV series “The Story of a Noble Family.” This was swiftly followed by her role as Wang Yuyan in “Demi-Gods and Semi-Devils,” an adaptation of a martial arts novel, which significantly boosted her early popularity. Her first big-screen appearance was in 2003 with the Taiwanese rock band May Day in “Love of May.” Liu’s fame continued to grow with her role in the 2004 drama series adaptation of the video game “The Legend of Sword and Fairy.” After graduating from the Beijing Film Academy in July 2006, she starred in another successful TV production, “The Return of the Condor Heroes,” which was well-received across China, Hong Kong, Taiwan, and Japan.
Expanding her career into music, Liu signed a recording contract with Sony Music Entertainment Japan in August 2005. Following a year of vocal and dance training, her debut album, “Liu Yifei,” which showcased a diverse musical range including rap and soft rock, was released in August 2006 across Asia. In the same year, she also released a Japanese album, with its single “The Gate of Late Night” being selected as the theme for an animation series by Tokyo TV. Her career continued to evolve with international film collaborations and a return to television, establishing her as a prominent figure in entertainment.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
