Danielle Bernstein is a prominent American fashion designer and the visionary founder of the influential fashion blog and brand WeWoreWhat. She began her professional journey in 2011 as a street-style photographer, quickly transitioning her platform into a personal-style blog that gained immense popularity on Instagram. This early success laid the foundation for her future endeavors in the fashion industry, showcasing her keen eye for style and trendsetting capabilities.

In 2016, Bernstein launched her first product line, the Second Skin Overalls, marking her entry into direct-to-consumer fashion. Her innovative approach and unique designs earned her a spot on the prestigious Forbes 30 Under 30 list in 2017. Following this recognition, she collaborated with renowned brands such as Onia and Joe’s Jeans, creating successful swimwear and denim lines that resonated with consumers and solidified her reputation as a leading designer.

In 2020, Bernstein took a significant step by consolidating her brands under Shop WeWoreWhat, offering a diverse range of products including swimwear, denim, and activewear. She also launched a namesake brand at Macy’s, which featured a size-inclusive collection, demonstrating her commitment to diversity and representation in fashion. Her philanthropic efforts during the COVID-19 pandemic through WeGaveWhat further showcased her dedication to community support and social responsibility.

Bernstein’s influence extends beyond design; she published her autobiography, “This is Not a Fashion Story,” which became a New York Times Best Seller. Through her innovative spirit and entrepreneurial mindset, Danielle Bernstein continues to inspire and shape the fashion landscape, making her a significant figure in contemporary fashion.