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United States Danielle Bernstein has evolved from a fashion blogger to a successful entrepreneur, offering insights into brand development and influencer marketing.
Collaborated with Neiman Marcus, as mentioned among various brands she has worked with. The specific nature and cost of this partnership are not detailed but it highlights her influence in the fashion retail space.
Partnered with Topshop, demonstrating her collaborations with leading fashion retailers. The details and cost of the partnership are not specified.
Launched an exciting collaboration on December 4th with the New York based influencer and designer, Danielle Bernstein. This partnership involved her as the founder of WeWoreWhat.
Signed a licensing deal with Onia, making them the official production partner for Bernstein's Shop We Wore What. This collaboration led to her launching her own swimwear line with Onia as partners in 2019.
Reunited for a second collaboration, following a successful previous partnership. In 2019, Bernstein teamed up with premium denim brand Joe's Jeans to design and release a new style called the Danielle Jean.
Expanded the WeWoreWhat brand with the debut fragrance, WeWoreWhat 001. Parlux partnered with Danielle Bernstein for this venture.
Mentioned as an iconic American fashion brand that Parlux (her fragrance partner) also works with. No direct partnership details between Danielle Bernstein and Steve Madden are provided.
Partnership for an exhibit with WeGaveWhat, the charitable arm of Bernstein's WeWoreWhat brand. This initiative came about during the COVID-19 pandemic to support other charities and highlight struggling small businesses.
Launched a series of products in 2018. This partnership gained attention due to allegations of copying jewelry designs from other brands.
Launched a namesake brand called Danielle Bernstein in March 2020. The debut spring collection was all priced under $100 and had a size range of 00–24, marking her first size-inclusive line.
Danielle Bernstein, born on May 28, 1992, in Great Neck, New York, began her career in fashion by establishing the blog WeWoreWhat during her sophomore year of college in 2011. Initially focusing on street style photography, the blog quickly transitioned into a personal style platform as her Instagram account gained significant traction. She pursued her education at the Fashion Institute of Technology in New York City after briefly attending the University of Wisconsin–Madison, where she studied retail. Bernstein eventually left college to dedicate herself fully to developing her blog into a full-time career.
Her entrepreneurial journey continued with the launch of her line of overalls, Second Skin Overalls, a direct-to-consumer brand, in 2016. The following year, at age 24, Bernstein was recognized on the Forbes 30 Under 30 list, marking an early career milestone. She expanded her brand through collaborations, including a swimwear line with Onia in 2017, exclusively sold at Intermix, which led to further partnerships. In 2019, she formalized her relationship with Onia, launching her own swimwear line with them as production partners. That same year, she collaborated with Joe’s Jeans to create “the Danielle Jean.” She also introduced Moe Assist, a tech company focused on product-management and payment tools for influencers, named after her long-time assistant, Moe Paretti.
By 2020, Bernstein consolidated all her brands under Shop WeWoreWhat, featuring swimwear, denim, overalls, and activewear. She also debuted a namesake brand collection at Macy’s, with all items priced under $100 and offering an inclusive size range from 00–24. In May 2020, her autobiography, “This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City,” became a New York Times Best Seller. In response to the COVID-19 pandemic, Bernstein launched WeGaveWhat, a charitable initiative that has raised over $200,000 for various causes and donated thousands of masks and meals to frontline workers.
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