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United States Don Peppers is a respected author and consultant known for his contributions to marketing and customer relationship management strategies.
A global customer-strategy consulting firm co-founded by Don Peppers and Martha Rogers, providing management consulting and training services with offices on six continents to Global 1000 clients in B2B and B2C arenas.
A business process outsourcer that purchased an eighty percent stake in Peppers & Rogers Group in 2010.
Don Peppers is an American advertising executive and author. He is recognized for his work in customer relationship management (CRM) and as a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm. He graduated from the United States Air Force Academy in 1972 with a B.S. degree in astronautical engineering and later earned a master’s degree in public affairs from Princeton’s School of Public and International Affairs in 1974. His career began in advertising, working at prominent agencies before co-founding Peppers & Rogers Group.
Peppers started his advertising career at Saatchi and Saatchi as an account executive in 1982. He then moved to Levine, Huntley, Schmidt & Beaver, where he became known as a rainmaker for new business development. In 1988, he joined Lintas as an executive vice president and later, in 1990, became worldwide head of new business development at Chiat/Day/Mojo. These early roles established his reputation in the advertising industry.
In 1992, Don Peppers co-founded Peppers & Rogers Group with Martha Rogers, focusing on customer-strategy consulting. The firm grew to have offices on six continents and served numerous Global 1000 clients. In 2010, the company was sold to TeleTech Holdings, Inc. Peppers has also co-authored several influential business books on customer relationship management, including “The One to One Future” and “Extreme Trust,” becoming a globally recognized thought leader in the field.
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