Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
7 days ago
United States Dustin Poirier, known as 'The Diamond', is a former Interim UFC Lightweight Champion with a distinguished career marked by significant achievements and a strong commitment to philanthropy.
Poirier has sealed deals with apparel company Robert Graham. This partnership is with an apparel company.
Poirier has sealed deals with beverage company Celsius. This partnership with Celsius is for a beverage company.
Poirier has sealed deals with luxury watch brand Timex. This partnership is for a luxury watch brand.
His partnership with IM8 underscores a shared dedication to pushing limits and redefining what's possible. As a fighter, I've tried it all—endless pills and…
Bud Light, the official beer sponsor of UFC, is stepping into the Octagon as the exclusive beer partner of lightweight contender Dustin Poirier.
A multi-year marketing partnership in which Poirier's branded hot sauce, Poirier's Louisiana Style, will serve as the Official Hot Sauce of UFC.
Dustin “The Diamond” Poirier And TLF, Gym-To-Street Wear Heavyweight, Announce Their Partnership Entering UFC 291, On July 29th Vs. Justin.
In 2022, Poirier co-founded Rare Stash, a craft bourbon brand made from barrels from Kentucky and North Carolina.
His endorsements include notable examples like Brooks Running, starting in July 2024.
Dustin Glenn Poirier, born on January 19, 1989, in Lafayette, Louisiana, is an American former professional mixed martial artist. Poirier began his professional career in 2009, quickly establishing a 7–0 record across various regional promotions in Louisiana and the Southern United States. His early journey in mixed martial arts was notably documented in the film ‘Fightville.’ In 2010, Poirier made his debut in World Extreme Cagefighting (WEC), where he initially experienced a unanimous decision loss before securing a first-round TKO victory. Following the merger of WEC with the Ultimate Fighting Championship (UFC) in late 2010, Poirier transitioned to the UFC, facing Josh Grispi at UFC 125 in January 2011 and winning by unanimous decision.
Poirier’s UFC career saw him compete in both the Featherweight and Lightweight divisions. He secured multiple ‘Fight of the Night’ and ‘Performance of the Night’ bonuses throughout his career, highlighting his engaging fighting style. A pivotal moment came in April 2019 when he defeated Max Holloway via unanimous decision at UFC 236 to become the Interim UFC Lightweight Champion. He challenged for the undisputed UFC Lightweight Championship multiple times and twice for the BMF title. Poirier amassed a professional record of 30 wins, 10 losses, and 1 no contest, with 15 victories coming by knockout/TKO and 8 by submission. He holds records for most KO/TKO victories in the UFC lightweight division and is tied for most ‘Fight of the Night’ bonuses in UFC history.
Beyond his athletic achievements, Poirier is recognized for his significant charitable contributions. In 2018, he and his wife founded the Good Fight Foundation, through which he has auctioned fight memorabilia to support various causes, including aid for a deceased police officer’s family, the Acadiana Outreach Center, and providing backpacks for schoolchildren. Notably, after his UFC 242 bout with Khabib Nurmagomedov, a substantial donation from Nurmagomedov and Dana White was made to Poirier’s foundation. In 2020, he received the Forrest Griffin Community Award from the UFC for his philanthropic efforts. He has also ventured into business, launching ‘Poirier’s Louisiana Style’ hot sauce in 2020 and co-founding the craft bourbon brand ‘Rare Stash’ in 2022. Poirier, who holds a black belt in Brazilian Jiu-Jitsu, officially retired from mixed martial arts after his trilogy bout against Max Holloway at UFC 318 in July 2025.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
