Élisabeth Rioux’s story begins not just as a businesswoman but as a young woman navigating the complexities of life and entrepreneurship. Growing up in the picturesque Laurentians of Quebec, she transformed from the girl next door into a social media powerhouse with over 1.5 million followers on Instagram. In high school, she faced an important choice: complete her studies or pursue a bold entrepreneurial dream. She opted for the latter, launching her swimwear line, Hoaka, out of frustration with the styles available that either lacked support or style. And so, at just 17, she began a journey that would lead to sold-out collections and an empire worth millions.

Yet for all the glamour and success, there’s a deeper layer to Rioux. Her personal life is marked by both joy and challenges. She’s now a mother to a daughter named Wolfie, born during a pandemic, and shares the complexities of her romantic life, currently dating a lawyer while managing the privacy that comes with his profession. Rioux has openly addressed her past with domestic violence, which adds a bittersweet note to her narrative. In a world filled with likes and comments, she seeks to find balance — navigating her online fame while fostering a family life that remains largely shielded from public scrutiny.

In the midst of everything, her entrepreneurial spirit shines through, as she merges personal stories with her brand’s mission of inclusivity and strength. Rioux aims to promote a healthier image of beauty through Hoaka, striving to redefine standards in a world that often confines women to narrow ideals. As she contemplates future designs and a new life in Costa Rica, it feels clear that her journey is far from over. The next chapter in her life seems poised to be just as impactful as the first, blending personal growth with bold ventures into the business realm.