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United States Emily Weiss is an American businesswoman recognized for founding the beauty brand Glossier and the blog Into the Gloss.
Emily Weiss built Glossier around the question: What if beauty brands actually listened to women? In less than four years, Weiss was able to grow a blog into a beauty empire, revolutionizing the beauty industry with a direct-to-consumer, digitally native approach and community-driven marketing.
Glossier teamed up with Nordstrom to sell its fragrance, marking a significant step into wholesale for the direct-to-consumer brand.
Glossier secured a lucrative distribution deal with Sephora in 2022, signifying a major retail partnership to broaden its market reach.
Emily Weiss was born in 1985 and raised in Wilton, Connecticut. She developed an early interest in fashion, interning at Ralph Lauren for two summers and briefly pursuing a modeling career. While attending New York University as a studio art major, Weiss interned at Teen Vogue, a role that led to appearances on ‘The Hills’ TV series. After graduating in 2007, she worked as a fashion assistant at W magazine and an on-set styling assistant for American Vogue, assisting Elissa Santisi. During this time, she identified a gap in the beauty media market.
In 2010, Weiss launched “Into the Gloss,” a beauty blog focusing on interviews with women about their beauty routines. She operated the blog in her early mornings while still working at Vogue. The blog quickly gained traction, with a popular series called “Top Shelf” featuring interviews with figures like Jenna Lyons and Karlie Kloss. By early 2012, the site had over 200,000 unique monthly visitors, growing to 1.3 million by May 2016. The success of “Into the Gloss” and its corporate partnerships allowed Weiss to leave her day job to dedicate herself fully to her entrepreneurial endeavors.
Building on the success and community generated by “Into the Gloss,” Weiss founded Glossier in 2014. After securing $2 million in seed funding with the help of venture capitalist Kirsten Green, Glossier.com and its first four products launched in October 2014. The direct-to-consumer beauty brand achieved significant growth, raising $52 million in a Series C round by February 2018 and an additional $100 million in a Series D round by March 2019, valuing the company at $1.2 billion. In May 2022, Weiss transitioned from CEO to executive chairwoman of Glossier, with Kyle Leahy taking over as CEO. She was recognized in Forbes’s “30 Under 30” list in 2015 and Time magazine’s “Next 100” in 2019.
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