Emily Weiss is an American businesswoman recognized for founding the beauty brand Glossier and the blog Into the Gloss. After a dynamic start to her career, Emily Weiss made a significant impact on the beauty industry by identifying a critical gap in beauty media, leading her to found the influential blog, Into the Gloss. Her early professional experience included two summers interning at Ralph Lauren, followed by an internship at Teen Vogue, a role which led to appearances on ‘The Hills’ TV series. Following 2007, she served as a fashion assistant at W magazine and an on-set styling assistant for American Vogue, notably assisting Elissa Santisi.
Building on this foundation, Weiss launched ‘Into the Gloss’ in 2010, a groundbreaking beauty blog known for its interviews with women about their beauty routines and the popular ‘Top Shelf’ series, featuring luminaries such as Jenna Lyons and Karlie Kloss. The blog rapidly gained traction, attracting over 200,000 unique monthly visitors by early 2012, and growing to an impressive 1.3 million by May 2016. Leveraging the engaged community and insights garnered from ‘Into the Gloss,’ Weiss founded the direct-to-consumer beauty brand, Glossier, in 2014. She successfully secured $2 million in seed funding, advised by venture capitalist Kirsten Green, which facilitated the launch of Glossier.com and its inaugural collection of four products in October 2014.
In her most recent career evolution, Emily Weiss transitioned from her role as CEO of Glossier to assume the position of executive chairwoman in May 2022, with Kyle Leahy stepping in as CEO. This strategic shift marked a new chapter for both Weiss and the company she built, allowing her to focus on broader strategic initiatives and vision for the brand.