ERIK LAMELA

Q: What types of brand work does ERIK LAMELA do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can ERIK LAMELA create custom content for our campaign?

Yes — ERIK LAMELA can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does ERIK LAMELA do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can ERIK LAMELA also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Erik Manuel Lamela, now a coach at Liga MX club Monterrey, closed out a remarkable playing career in 2025 after more than...

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ERIK LAMELA

Past Works

2015–Present

Debut Breakthrough

Early breakthrough moment that first put ERIK LAMELA on the map with audiences and industry press alike.

DIRECT EXPERIENCE

2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS

2020–Present

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

Erik Manuel Lamela, now a coach at Liga MX club Monterrey, closed out a remarkable playing career in 2025 after more than fifteen seasons at the top of world football. The Argentine attacker, nicknamed “Coco”, signed his first professional chapter at River Plate, making his first-team debut on 14 June 2009 against Tigre at just 17 years old.

Born on 4 March 1992 in a northern suburb of Buenos Aires, Lamela was a prodigy from the start, scoring 120 goals in a single youth season for River Plate and drawing a reported $160,000-a-year offer from Barcelona as a seven-year-old. In 2011, Roma signed him for an initial €12 million, and after two Serie A seasons, Tottenham Hotspur paid £25.8 million to bring him to the Premier League. Across eight seasons in north London, he made over 250 appearances and reached the 2019 UEFA Champions League final.

Lamela later lifted the UEFA Europa League with Sevilla in 2023 before a final stint at AEK Athens. A full Argentina international from 2011 to 2018, he debuted against Paraguay in May 2011, scored against Germany in a 4–2 win in 2014, and featured at the 2015 and 2016 Copa América tournaments, finishing as runners-up in both, including a long-range free kick against Bolivia and a goal against Venezuela in the 2016 edition.

His transition from celebrated player to coach at Monterrey extends a career built on grit and attacking craft, keeping one of Argentina’s most decorated wingers close to the game he has shaped for two decades.