Erika Costell

Erika Costell is an American internet personality who transitioned from modeling and influencer management to a prominent YouTube artist, singer-songwriter, and entrepreneur. After charting on both the Billboard Hot 100 and the Canadian Hot 100 with her 2017 single ‘Jerika,’ Erika Costell cemented her position as a prominent YouTube artist and singer-songwriter. Costell embarked on a professional modeling career in 2008, gaining representation from esteemed agencies Wilhelmina International and the DAN Talent Group, before making a significant pivot into digital entertainment. In 2015, she became the first employee of Jake Paul’s Team 10, quickly ascending from an assistant role to Chief Operations Officer (COO) within the influencer marketing management agency.

This operational experience provided a robust foundation for her subsequent independent ventures. Building on her growing profile, Costell launched her self-titled YouTube channel in 2017, where her consistent output of vlogs, reaction videos, and music content rapidly expanded her audience and public recognition. Following her breakthrough musical success and the expansion of her digital platform, Costell transitioned to an independent career, departing from Team 10 in 2018. The same year, she signed a distribution deal with The Orchard, a leading music distribution company, further solidifying her path as a recording artist.

Costell remains focused on developing innovative projects that span music, digital content, and lifestyle branding, consistently demonstrating her ability to connect with and impact millions worldwide.