It’s hard to describe Ethan and Cole as anything other than Youtube prodigies, as despite barely being in their teens, they have amassed a following of over 7 million subscribers on the platform. Born in Arizona, Ethan and his brother Cole specialise in action-packed videos including nerf guns, comedic sketches and general toy-based hilarity. The humorous videos that they create on their Youtube channel ‘ExtremeToys TV’ involving toy guns and plastic monsters have garnered them tens of millions of views. In fact, their most popular video entitled ‘Full Nerf Arsenal! Ethan with the Nerf Mastondon Vs. Cole with the Nerf Rhino Fire’ has over 250 million views.

The brothers’ ridiculously high engagement on their channel – which they started in 2015 with the help of their parents, who often feature in their videos – mean that they are extremely well-known amongst younger demographics, holding significant influence over their attention and what toys they’d like to have! Their organic on-screen presence, coupled with the chaotic fun that’s guaranteed in every video make their success very understandable.

Now that Ethan and Cole are more grown up, the content of their videos have naturally changed in favour of more gaming videos and playing with larger scale toys, but their channel shows no signs of slowing down in terms of gaining views and subscribers. It’s clear that the two brothers will continue adapting their content and dominating the Youtube scene.