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India Faisal Shaikh, known as Mr. Faisu, transitioned from a social media influencer into a prominent figure in entertainment, notably participating in reality television and launching his own web series.
Faisu's 'Garammm Masala' targets YouTube's growing connected TV audience. This venture follows Shaikh's appearance on Celebrity MasterChef, where he acquired culinary skills that now play a central role in this project.
Celewish is a platform that serves as Mr. Faisu's official fans and brand engagement platform.
Faisal Shaikh launched his own personal deodorant brand on Instagram. The brand received significant success upon launch, with 5000 pre-orders in 30 minutes and a complete sell-out in 2 hours.
Faisal Shaikh, also known as Mr. Faisu, was born on October 5, 1994, in Dharavi, Mumbai, India. His early life involved working with his father in a small nightie business and later as a salesman on Linking Road, earning ₹50 a day. Despite financial struggles, including difficulties affording medical bills for his parents and being fired from a perfume brand job after breaking a ₹12,000 bottle, he began creating short videos online. He would make up to 14 videos a day, dancing and lip-syncing, during his commute, lunch breaks, or even when unwell. This dedication laid the groundwork for his future in digital content creation.
Shaikh’s persistence in content creation led to growing recognition on social media platforms. Initially, his family harbored skepticism about his career choice, preferring he pursue an MBA, while some relatives considered his online activities to be a deviation from a traditional path. However, his expanding audience and the recognition he received from both students and customers at his workplace demonstrated the increasing impact of his digital presence. This period marked a significant turning point as his online following grew into millions, establishing him as a notable social media personality. Today, he lives in Mumbai with his parents, having achieved a lifestyle that includes a luxurious house and high-end cars, fulfilling a dream he once thought impossible.
His career saw further progression into mainstream entertainment. In 2021, he starred in his own web series, “Bang Baang,” which achieved success. He also participated in prominent reality television shows like “Fear Factor: Khatron Ke Khiladi 12” in 2022 and “Jhalak Dikhhla Jaa 10.” More recently, he featured in “Celebrity MasterChef India,” showcasing his culinary skills. His work extends to numerous music videos, several of which have garnered over 100 million views. He has collaborated with Bollywood celebrities such as Rohit Shetty, Madhuri Dixit, Ranveer Singh, Salman Khan, Aamir Khan, and Saif Ali Khan. His ventures also include a personal deodorant brand which sold out 5000 pre-orders in 30 minutes, highlighting his entrepreneurial acumen.
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