Fred Sirieix is a renowned maître d'hôtel and television personality, celebrated for his expertise in hospitality and engaging presence, making him a valuable partner for brands seeking authenticity and a focus on exceptional customer service.
TV presenter Fred Sirieix has hosted a series of blind taste tests on behalf of Boursin after research revealed six in ten adults dislike.
French biscuit brand, LU, has partnered with esteemed TV Presenter Fred Sirieix to celebrate the launch of its range of delectable biscuits in its first UK.
Fred Sirieix became a brand ambassador for Knorr.
Menswear brand Moss Bros announced its first-ever collaboration, with TV personality Fred Sirieix for autumn/winter 21.
Presenter and hospitality expert, Fred Sirieix has launched his own production label, Canard, with Objective Media Group.
Fred Sirieix was born on January 27, 1972, in France. He began his career training at a Michelin-starred restaurant in France before moving to London. In London, he further developed his skills at establishments such as La Tante Claire, where he worked as a chef de rang, and later at Le Gavroche, Sartoria, and Brasserie Roux. For 14 years, until December 2019, Sirieix served as the general manager of Galvin at Windows, a Michelin-starred restaurant located at the London Hilton on Park Lane. His dedication to the service industry led him to launch National Waiters Day on Christmas Day 2012, an initiative to celebrate front-of-house staff and attract new talent to the profession. In 2011, he created The Art of Service, a board game designed to educate on customer service within hotels and restaurants. He is also involved in philanthropic efforts, having founded the Galvin Cup cocktail competition for young bartenders and Galvin’s Chance, a charity supporting underprivileged young individuals in London and Scotland’s hospitality sector. In 2017, Sirieix collaborated with Novus to establish The Right Course, an initiative that transforms prison staff restaurants into high street dining experiences to provide prisoners with training in cooking and service industry skills.
Sirieix gained widespread recognition through his television appearances, notably as the maître d’ on Channel 4’s “First Dates,” a role he embarked on because it “sounded fun.” His television career expanded to include co-hosting “Michel Roux’s Service” on BBC Two with Chef Michel Roux Jr. In 2018, he presented “Million Pound Menu” for BBC Two, a program where restaurant entrepreneurs competed for investment. He also became part of a popular trio alongside Gordon Ramsay and Gino D’Acampo, featured in ITV’s “Gordon, Gino & Fred’s Road Trip,” which began in 2019. In 2019, he further hosted “Remarkable Places to Eat” on BBC Two and co-presented “Snackmasters” on Channel 4 with Jayde Adams, where chefs recreated popular snack foods. In 2024, he was part of the BBC presenting team for the Paris Olympic Games. His contributions to the hospitality industry and television have led to various commendations, including an honorary degree from the University of West London in March 2014, and several individual and team awards for his leadership and dedication.
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