George Northwood

George Northwood has established himself as a distinguished hairstylist and salon owner based in London. His career is marked by styling high-profile clients, including celebrities, fashion, and beauty editors. He is particularly recognized for his signature ‘Undone’ hair aesthetic.

Over the years, Northwood has developed a reputation for his work with several prominent individuals, including the Duchess of Sussex, Meghan Markle, for whom he created numerous looks, including the ‘messy bun’ for her wedding. Other notable clients have included Alexa Chung, Rosie Huntington-Whiteley, Alicia Vikander, Stella McCartney, and Rachel Weisz. His work has also been featured in Vogue editorials. In addition to his salon work, Northwood has served as an ambassador and artist for international brands such as Redken and K18, further solidifying his standing in the hair industry.

Northwood expanded his professional endeavors by launching his own 20-piece collection of home haircare products under his ‘Undone’ range. This product line incorporates sustainable practices, utilizing aluminum packaging from suppliers like Vetroplas and Envases. More recently, Northwood has joined Substack, using the platform to share insights into his personal life, including his solo surrogacy journey and challenges growing up gay, alongside professional updates from fashion weeks, the Met Gala, and Venice Biennale.