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George Sampson is an English street dancer, actor, and television presenter, best known for winning the second series of Britain's Got Talent. He shares his story of perseverance and performance with audiences worldwide.
Sampson is an official ambassador of the United Dance Organisation, recognized for his contributions to raising the profile of street dance.
Sampson's 'Singin' in the Rain' routine, which included an artificial rain machine, was a formula previously used in a television advertisement for the Volkswagen Golf GTI.
Cowell's record company and Bebo collaborated to create an online television show called 'Follow My Lead,' which featured dance move tutorials by Sampson and a behind-the-scenes view of his events.
Proceeds from Sampson's debut double a-side single, 'Get Up on the Dance Floor/Headz Up,' were donated to the Great Ormond Street Hospital.
Sampson promoted the new Nokia 5800 phone in London, handing over the first unit sold and performing a live dance routine choreographed for a touch-sensitive dance floor.
Sampson launched the game Battle Strikers at Toy Fair 09.
Sampson designed a plate for Blue Peter's Mission Nutrition appeal.
Sampson hosted a 'Street Dance Weekend' at Alton Towers Resort as part of their family-themed weekends, offering workshops to fans.
Sampson became a Patron of Dance Aid, an initiative organized by the UK registered charity Hope and Homes for Children.
As a fan of the game RuneScape, Sampson was invited to Jagex to record a dance emote for the game.
Sampson was scheduled to perform at Confex, promoting Crafty Arty's 2009 Sizzle and Shiver campaign aimed at corporate clients for events.
George William Sampson was born on June 29, 1993, in Warrington, Cheshire, England. He developed an early Interest in street dance. In 2007, Sampson first auditioned for Britain’s Got Talent. Despite receiving a ‘yes’ vote from Simon Cowell, he did not advance to the live semi-finals as the other two judges, Amanda Holden and Piers Morgan, did not agree. This experience motivated Sampson to refine his skills, leading him to dance in the streets of Manchester to improve his technique and earn money.
Sampson returned to Britain’s Got Talent in 2008 for its second series. His performance, set to Mint Royale’s remix of “Singin’ in the Rain” and featuring an on-stage rain machine, propelled him to win the series at the age of 14. Following his victory, Sampson joined the West End hip-hop musical ‘Into The Hoods’, portraying one of the lost boys until the show concluded in August 2008. He then released a double A-side single, “Get Up on the Dance Floor/Headz Up,” on November 24, 2008, with proceeds benefiting Great Ormond Street Hospital. His dance DVD, ‘Access 2 All Areas,’ which includes a documentary, music videos, and dance tutorials, was released on December 1, 2008, charting at number 1 on the BBC Radio 1 Music DVD Chart.
Sampson began his acting career in film and television roles. He appeared as Eddie in the feature films ‘StreetDance 3D’ (2010) and ‘StreetDance 2’ (2012). From 2011 to 2013, he played Kyle Stack in the BBC drama series ‘Waterloo Road’ for 30 episodes, and Gary in ‘Mount Pleasant’ from 2012 to 2014 across 24 episodes. In 2016, Sampson joined the cast of ‘Emmerdale’ for 8 episodes, portraying Ryan Harred. He has also starred in various theatre productions, including ‘Peter Pan’ (2012–2013), ‘Jack and the Beanstalk’ (2013), ‘Our House’ (2017 tour), and ‘Everybody’s Talking About Jamie’ (2019–2022). In September 2019, he competed again on ‘Britain’s Got Talent: The Champions’. Most recently, he performed in the Easter Panto Tour of Robin Hood in 2024.
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