Giada De Laurentiis | Booking Agent | Talent Roster | MN2S

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Giada De Laurentiis

Giada De Laurentiis is an Italian-American chef, television personality, and entrepreneur who has built a brand around accessible Italian cuisine, transitioning her culinary expertise into a thriving media and restaurant empire.

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Past Works

Peroni Nastro Azzurro

Peroni Nastro Azzurro and Giada De Laurentiis partnered to launch a year-long culinary collaboration, bringing together two symbols of Italian style to share entertaining tips and new recipes. This included a Peroni pizza recipe.

BRAND PARTNERSHIPS

Loacker

Loacker partnered with Giada De Laurentiis for their 100th anniversary, featuring new signature recipes from the chef and exclusive content, celebrating Italian-American culinary heritage.

BRAND PARTNERSHIPS

Penn Entertainment

Penn Entertainment partnered with Giada De Laurentiis to open upscale restaurants at its new land-based Hollywood Casino sites in Aurora.

BRAND PARTNERSHIPS

Oceania Cruises

Giada De Laurentiis joined Oceania Cruises as their new Brand and Culinary Ambassador, embarking on new foodie adventures with the cruise line and being named godmother of their ship Vista.

BRAND PARTNERSHIPS

Pebble Beach Company Foundation

Giada De Laurentiis is recognized as a partner of the Pebble Beach Company Foundation.

BRAND PARTNERSHIPS

James Beard Foundation

Giada De Laurentiis is listed as a partner of the James Beard Foundation.

BRAND PARTNERSHIPS

The Roots Fund

Giada De Laurentiis is a partner of The Roots Fund.

BRAND PARTNERSHIPS

Capital One

Giada De Laurentiis is a partner of Capital One.

BRAND PARTNERSHIPS

Friedmans Appliance

Giada De Laurentiis is a partner of Friedmans Appliance.

BRAND PARTNERSHIPS

Target Corporation

Giada De Laurentiis launched a line of kitchen supplies exclusively for Target in early 2010. However, in 2013, ceramic lasagna pans under her brand were recalled due to cracking and resulting in injuries. By 2022, Target primarily carried her books, including a store-exclusive edition of 'Eat Better, Feel Better'.

BRAND PARTNERSHIPS

The Kitchen Community

In 2012, Giada partnered with The Kitchen Community, a non-profit dedicated to connecting children with nutritious food, to establish a Learning Garden at Foster Elementary School in Compton, California. She planted vegetables and herbs with students and teachers, and remains involved in the garden's long-term sustainability.

BRAND PARTNERSHIPS

Stand Up 2 Cancer

Giada De Laurentiis is an ambassador for Stand Up 2 Cancer.

BRAND PARTNERSHIPS

Melanoma Research Alliance

Giada De Laurentiis is an ambassador for the Melanoma Research Alliance.

BRAND PARTNERSHIPS

Alex’s Lemonade Stand

Giada De Laurentiis is involved with Alex’s Lemonade Stand, an organization that raises money and awareness for childhood cancer causes.

BRAND PARTNERSHIPS
1996

Graduated from University of California, Los Angeles with a bachelor's degree in social anthropology

MILESTONE
2003

Debut of 'Everyday Italian' on Food Network

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2005

Began hosting 'Behind the Bash'

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2007

Debut of 'Giada's Weekend Getaways'

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2008

Won Daytime Emmy Award for Outstanding Lifestyle Host

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2008

Launched Italian gourmet line with Barilla Group

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2008

Premiered 'Giada at Home'

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2009

Became voice of 'Paulette' in 'Handy Manny'

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2010

Released line of kitchen supplies for Target

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2012

Won Gracie Award for Best Television Host

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2014

Opened first restaurant, GIADA, in Las Vegas

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2014

Voiced 'Gelata' in 'Pixie Hollow Bake Off'

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2017

Launched e-commerce platform Giadzy.com

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2018

Voiced herself in 'Scooby-Doo! and the Gourmet Ghost'

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2018

Opened "Pronto by Giada" in Las Vegas

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2018

Opened GDL Italian by Giada in Baltimore

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2020

Won Daytime Emmy Award for Outstanding Culinary Series for 'Giada Entertains'

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2020

Won Daytime Emmy Award for Outstanding Culinary Host

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2023

Signed multi-year deal with Amazon Studios

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2023

Named godmother for Oceania Cruises' ship Vista

MILESTONE

About

Giada Pamela De Laurentiis was born on August 22, 1970, in Rome, Italy. She is the eldest child of actress Veronica De Laurentiis and film producer Alex De Benedetti, and the granddaughter of renowned film producer Dino De Laurentiis. Growing up, she spent considerable time in her family’s kitchen and at her grandfather’s restaurant, DDL Foodshow. After her parents’ divorce, she moved to Southern California and later earned a bachelor’s degree in social anthropology from the University of California, Los Angeles in 1996. Following her graduation, De Laurentiis pursued her culinary passion, studying at Le Cordon Bleu in Paris with an initial aspiration to become a pastry chef. Upon returning to the United States, she gained professional experience working in various Los Angeles restaurants, including the acclaimed Wolfgang Puck-owned Spago. Her career took a significant turn when she was discovered by Food Network in 2002 after a piece she styled appeared in ‘Food & Wine’ magazine. This led to the launch of her daytime cooking show, ‘Everyday Italian,’ which premiered on April 5, 2003.

De Laurentiis swiftly became a prominent figure on Food Network, with ‘Everyday Italian’ showcasing simple and healthy Italian dishes. She expanded her television presence with shows like ‘Behind the Bash’ (2005), ‘Giada’s Weekend Getaways’ (2007), and ‘Giada at Home’ (2008), which featured her preparing meals and parties for family and friends. Her culinary work has been recognized with multiple awards, including a Daytime Emmy Award for Outstanding Lifestyle Host in 2008 and a Gracie Award for Best Television Host in 2012. Beyond television, she ventured into writing, publishing several cookbooks, many of which became New York Times best-sellers, such as “Everyday Italian” (2005), “Giada’s Family Dinners” (2006), and “Giada at Home” (2010). Her entrepreneurial endeavors include launching a line of kitchen supplies for Target in 2010 and founding the catering business GDL Foods.

In 2014, De Laurentiis opened her first restaurant, GIADA, on the Las Vegas Strip, located inside The Cromwell. This was followed by a second Las Vegas restaurant, “Pronto by Giada” at Caesars Palace in 2018, and GDL Italian by Giada at Horseshoe Casino in Baltimore, Maryland, in 2018. She also expanded her brand digitally with the e-commerce platform Giadzy.com in 2017, offering recipes, travel tips, and Italian-American culinary products. Her influence extends to animated children’s shows, where she voiced ‘Paulette’ in ‘Handy Manny’ (2009) and ‘Gelata’ in ‘Pixie Hollow Bake Off’ (2014). In 2023, she signed a multi-year deal with Amazon Studios for unscripted programming and was named godmother for Oceania Cruises’ ship Vista, further solidifying her diverse career spanning media, hospitality, and product development.

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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