Gina “Gee” Esler-Box is a popular British makeup and beauty influencer. Hailing from Darlington in Yorkshire, she has built an enormous audience across various social media platforms, including 650,000 followers for her two Instagram accounts, 440,000 TikTok followers (and 16.5 million likes for her posts), and 304,000 YouTube subscribers (with 90 million views for her videos). She is particularly loved for her inventive reels that show her brilliant makeup skills, whether creating cosplay looks or completely changing the shape of her nose using contouring. She has partnered with the likes of Fenty Beauty, Estee Lauder, L’Oreal, and Pretty Little Thing, and she is also currently a beauty ambassador for American brand Fashion Nova’s beauty products line, NovaBEAUTY.

Esler-Box began her social media career when she was 16 years old, initially finding her greatest success on Instagram where she shared beauty and fashion tips. Today, she has a second account documenting her interior design skills in the house she shares with her husband (and photographer), Cam Esler. Alongside this, however, it’s still her natural flair with the makeup brush and her relatable personality that continue to set her apart.