Lustrelux (Katy DeGroot)

Q: What types of brand work does Lustrelux (Katy DeGroot) do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Lustrelux (Katy DeGroot) create custom content for our campaign?

Yes — Lustrelux (Katy DeGroot) can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Lustrelux (Katy DeGroot) do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Lustrelux (Katy DeGroot) also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Katy DeGroot, known professionally as Lustrelux, established a significant global online presence through her highly successful YouTube channel, which currently commands a loyal audience of 1.84 million subscribers. Her authentic approach to comprehensive makeup tutorials and insightful beauty content quickly positioned her as a prominent figure within the beauty industry, garnering widespread recognition for her expertise and relatable style. This initial breakthrough, built upon consistent content creation, laid the groundwork for a multifaceted career, enabling her to transition from an individual content creator to a respected entrepreneur and highly sought-after brand collaborator. DeGroots growing influence translated into numerous high-profile brand partnerships and collaborations with established beauty companies.

Her platform served as a foundational asset, attracting diverse brands eager to leverage her engaged audience. These strategic collaborations were a key component of her professional journey, allowing her to work with various industry leaders and expand her reach beyond her direct content. She solidified her position in the beauty influencer landscape by demonstrating an exceptional ability to not only engage a substantial audience but also to effectively translate that engagement into successful commercial initiatives. Demonstrating a strong entrepreneurial drive, DeGroot expanded her professional endeavors by founding her own brand, Thirty Years.

Her career trajectory underscores her exceptional ability to cultivate a loyal community, forge impactful brand partnerships, and successfully launch and manage her own ventures. Lustrelux remains a leading voice in the beauty space, continuously proving her marketable appeal and her capacity to drive both audience engagement and successful business initiatives across multiple professional domains.