Ilana Wiles

Q: What types of brand work does Ilana Wiles do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Ilana Wiles create custom content for our campaign?

Yes — Ilana Wiles can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Ilana Wiles do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Ilana Wiles also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

United States
Family & Parenting

Ilana Wiles is a blogger and author who transitioned from a career in advertising to full-time content creation, sharing her experiences as a working mother in New York City.

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Ilana Wiles

Past Works

WorldStrides

Ilana Wiles partnered with WorldStrides.

BRAND PARTNERSHIPS

MoMA Design Store

Ilana Wiles partnered with MoMA Design Store for “The Anti-Beige Gift Guide.”

BRAND PARTNERSHIPS

Spruce

Ilana Wiles collaborated with Spruce for advice on “Back to School Shopping and Budgeting.”

BRAND PARTNERSHIPS

The Week Junior

Ilana Wiles has been receiving The Week Junior for about a year with her daughter Harlow.

BRAND PARTNERSHIPS

Google

Ilana Wiles highlighted Google's curated safer space for kid content.

BRAND PARTNERSHIPS

Cricut

Ilana Wiles used Cricut to create a homemade Father’s Day gift and pet fashion items.

BRAND PARTNERSHIPS

Worked as a creative director in advertising (15+ years)

MILESTONE

November 2013

Shifted focus to Mommy Shorts full-time

MILESTONE

2016

Published "The Mommy Shorts Guide to Remarkably Average Parenting"

MILESTONE

Nominated in Parenting category for the 9th Annual Shorty Awards

MILESTONE

June 2021

Launched newsletter “Apparently”

MILESTONE

About

Ilana Wiles, a working mother based in New York City, built a career in advertising for over 15 years, serving as a creative director. In November 2013, she decided to shift her professional focus and dedicated herself full-time to her blog, Mommy Shorts. This transition allowed her the flexibility of running her own business while raising her two daughters, Mazzy and Harlow. Her blog content includes personal stories, parenting charts, baby memes, and episodes of “The Mommy Show,” where she interviews celebrities while managing her children.

Wiles developed Mommy Shorts into an interactive platform, organizing contests such as giveaways, photo competitions, and comment competitions. She integrated her Instagram feed directly into the blog’s top banner, ensuring continuous updates for her audience. Her approach to content creation extended to brand collaborations, where she leveraged her background in brainstorming campaign ideas to develop sponsored programs with brands she supported. In 2016, she published her guidebook, “The Mommy Shorts Guide to Remarkably Average Parenting.”

Her work on Mommy Shorts and related social media channels garnered recognition, leading to a nomination in the Parenting category for the 9th Annual Shorty Awards. She expanded her content reach by hosting “The Mommy Show” on ULIVE, featuring interviews with personalities like Idina Menzel and Jim Gaffigan, with reruns made available on her YouTube channel. In June 2021, Wiles launched a newsletter titled “Apparently,” marking a new direction in her content creation journey.