Ilima-Lei Macfarlane

Q: What types of brand work does Ilima-Lei Macfarlane do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Ilima-Lei Macfarlane create custom content for our campaign?

Yes — Ilima-Lei Macfarlane can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Ilima-Lei Macfarlane do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Ilima-Lei Macfarlane also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Ilima-Lei Macfarlane has built a career as a professional mixed martial artist, transitioning from collegiate athletics to becoming the inaugural Bellator Women’s Flyweight World Champion while actively championing Indigenous women and youth. After an explosive professional mixed martial arts debut in 2015, Ilima-Lei Macfarlane quickly established herself, winning an unsanctioned bout against Katie Castro for Xplode Fight Series by technical knockout in ten seconds. The viral video of this match led to her signing a three-fight contract with Bellator MMA in 2015. Her Bellator debut in August 2015 at Bellator 141 resulted in a split decision victory over Maria Rios.

Macfarlane continued her ascent, securing submission wins against Amber Tackett at Bellator 148 and Rebecca Ruth at Bellator 157, followed by a unanimous decision win over Emily Ducote at Bellator 167. A defining milestone arrived in November 2017 at Bellator 186, where Macfarlane triumphed over Emily Ducote via an armbar variation in the fifth round to claim the inaugural Bellator Women’s Flyweight World Championship. She successfully defended her title four times, demonstrating unparalleled dominance. These defenses included an armbar submission victory over Alejandra Lara at Bellator 201 (June 2018), a submission win against Valérie Létourneau at Bellator 213 (December 2018), a doctor’s stoppage victory over Veta Arteaga at Bellator 220 (April 2019), and a unanimous decision win against Kate Jackson at Bellator 236 (December 2019).

Beyond her athletic achievements, Ilima-Lei Macfarlane holds a black belt in 10th Planet Jiu-Jitsu, awarded by Richie Martinez in 2023, underscoring her comprehensive martial arts mastery. She is also the respected founder of the N? Wahine Toa Foundation, a non-profit organization dedicated to championing and empowering Indigenous women and youth. Macfarlane consistently leverages her platform as a distinguished athlete to advocate for important social causes and inspire future generations.