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United States Ivy Supersonic is a multi-talented designer and artist whose work spans fashion, event planning, and animated character design.
Ivy Supersonic launched her own denim brand during her university years. The jeans were featured on the cover of Women's Wear Daily and MTV.
Ivy Supersonic designed a hat for Pamela Anderson, which became an iconic red-carpet moment at the 1999 MTV Video Music Awards.
Ivy Supersonic engaged in a legal battle with 20th Century Fox (later acquired by and including Disney) over the character Scrat/Sqrat from the "Ice Age" franchise. A settlement was reached in 2019.
Ivy Supersonic, born Ivy Silberstein in 1967 in New York City, is a fashion designer, event planner, and animated character designer. She is the daughter of Jerome Silberstein, a prominent medical-malpractice trial attorney. Ivy Supersonic graduated from the Fashion Institute of Technology and launched her denim brand, I.B.I.V., which quickly gained recognition, appearing on Women’s Wear Daily and MTV. Her career progressed into designing feathered hats, creating iconic pieces for celebrities such as Pamela Anderson, Carmen Electra, Snoop Dogg, and George Clinton.
In 1999, Ivy Supersonic developed the concept for an animated squirrel-rat hybrid character she named “Sqrat.” She filed an intent-to-use trademark application for Sqrat on June 1, 1999, and actively promoted the character through various channels, including a banner displayed at a K-Rock radio concert in June 1999 and an interview on CNN in February 2000. She engaged in discussions for a Sqrat animated series, with Tommy Lee agreeing to voice the character. However, these projects did not materialize due to contractual disagreements. Her efforts to bring Sqrat to the entertainment industry led to a notable legal dispute with 20th Century Fox regarding their character “Scrat” in the “Ice Age” franchise.
The legal battle over Sqrat began in 2002, with Ivy Supersonic alleging copyright infringement against Fox. While an arbitrator found shared claim to the character’s design, a judge ultimately granted Fox copyright to “Scrat” and Supersonic to “Sqrat” in 2003. This decision meant Supersonic would not financially benefit from the “Ice Age” character. Throughout this period, she continued to advocate for her creation, including protesting at the premiere of “Ice Age 2: The Meltdown” in 2006. In 2019, after Disney acquired Fox, a settlement was reached where Disney walked away from its challenge to Supersonic’s “Sqrat” trademark, giving her exclusive rights to merchandise. Despite this resolution, further animated projects involving Scrat led Supersonic to continue protecting her intellectual property, demonstrating her sustained commitment to her artistic creations and their rightful recognition.
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