Janet Helm

Q: What types of brand work does Janet Helm do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Janet Helm create custom content for our campaign?

Yes — Janet Helm can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Janet Helm do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Janet Helm also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Janet Helm is a registered dietitian nutritionist and culinary professional who offers expertise in current food and nutrition trends to brands and organizations. After serving as the first nutritionist for McDonald’s Corporation, where she focused on developing healthier menu options and managing nutrition-related communications, Janet Helm established foundational expertise in translating dietary science into practical, consumer-friendly information. Helm went on to dedicate 28 years to Weber Shandwick, a global public relations agency, rising to Executive Vice President and Chief Food and Nutrition Strategist. In this influential role, she was pivotal in building the agency’s robust food practice, guiding numerous recognized food brands and agricultural commodity boards.

Her landmark projects included spearheading the transformation of milk’s perception through the iconic ‘got milk? milk mustache campaign,’ successfully repositioning pork as a lean protein, and elevating tart cherries to superfood status. She also leveraged research on probiotics for Danone and contributed to Panera’s initiatives aimed at promoting a better food system. During her tenure at Weber Shandwick, which concluded in 2023, Helms strategic counsel shaped national nutrition narratives.

She is also a frequent and highly regarded speaker at national conferences on food trends, further disseminating her insights to industry professionals and the public. In January 2024, Helm launched her own consultancy, Food at the Helm, where she continues to provide expert guidance to food brands and agricultural commodity boards on nutrition messaging and stakeholder engagement. Her outstanding contributions to the field have been celebrated with multiple accolades, including the prestigious Media Excellence Award and Nutrition Entrepreneur of the Year from the Academy of Nutrition and Dietetics. Demonstrating her ongoing leadership in the industry, Helm was appointed to the Advisory Board for Forbes Health on food and nutrition in 2025.