Jared Mirsky

Jared Mirsky is an award-winning branding and marketing executive recognized for his focus on the cannabis industry and contributions to media regarding branding and marketing strategies. After establishing Wick & Mortar in 2009, Jared Mirsky has led his branding and marketing agency to become a recognized leader in the specialized cannabis sector. Under his guidance, Wick & Mortar has earned widespread acclaim, contributing significantly to shaping branding standards within the rapidly evolving cannabis market. The agency’s innovative work has been prominently featured in a range of prestigious publications, including Entrepreneur Media, Forbes, National Geographic, Wired, Cheddar, Huff Post, and CNN Money since its inception.

Mirsky’s expertise as an award-winning branding and marketing executive has been pivotal in navigating and defining the complex landscape of cannabis brand identity. Mirsky’s career saw significant growth in 2018, an explosive year for Wick & Mortar, marked by numerous accolades. That year, he was named a Top 40 Under 40 by Marijuana Venture Magazine, recognizing his impact and influence in the industry. Wick & Mortar secured two Dope Industry Awards and was ranked #193 by Entrepreneur 360, underscoring its rapid ascent and business success.

Demonstrating his broader media presence, he also appeared as himself in the popular TV series ’90 Day Fiancé: Before the 90 Days’ in 2021, reaching a diverse audience. Jared Mirsky continues to champion the transformation of the cannabis industry through strategic branding and education. His ongoing mission is to help redefine public perception and market dynamics by highlighting the power of successful branding in the cannabis space and its profound global impact. Through his agency work, media contributions, and educational initiatives, Mirsky remains a key figure driving the professionalization and mainstream acceptance of cannabis businesses worldwide.