Jared Mirsky

Jared Mirsky was born on December 7, 1982, in California. Since 2009, he has led his branding and marketing agency, Wick & Mortar, which specializes in the cannabis sector. Under his leadership, the agency has received numerous accolades and has been featured in various publications, including Entrepreneur Media, Forbes, National Geographic, Wired, Cheddar, Huff Post, and CNN Money. Mirsky’s work has contributed to shaping branding standards within the evolving cannabis market.

Mirsky’s career progression includes significant achievements, particularly in 2018, which marked an explosive growth year for Wick & Mortar. During this period, the agency earned recognition such as being named a Top 40 Under 40 by Marijuana Venture Magazine, securing two Dope Industry Awards, and being ranked #193 by Entrepreneur 360. Additionally, Wick & Mortar received Global Packaging Awards and a Clio Award for their documentary, “A Humboldt Story.” Mirsky is also a regular contributor to industry publications, including Forbes, High Times, Entrepreneur, and Beauty Packaging Magazine, sharing his expertise on branding in the cannabis space.

Beyond his agency work, Mirsky has expanded his influence through media production and speaking engagements. He launched the “Rebranding Cannabis” podcast, serving as both director and producer for 15 episodes from 2020 to 2021. This podcast aligns with his mission to educate the industry on the critical role of effective branding. He has also appeared as himself in the TV series “90 Day Fiancé: Before the 90 Days” in 2021. Mirsky aims to accomplish the rebranding of cannabis by helping to educate the industry on the power of successful branding in the cannabis space and its global impact. His greatest personal achievement is his son.