Jessica Seinfeld

Jessica Seinfeld, born Nina Danielle Sklar on September 12, 1971, in Oyster Bay, New York, embarked on her career after graduating from the University of Vermont. She initially worked in public relations for Golden Books Entertainment and Tommy Hilfiger. Her focus shifted to philanthropy and authorship following the birth of her first child, leading to the establishment of Baby Buggy in 2001. This organization gathered used baby supplies for families in need, distributing over six million items to New York families by May 2013. The charity expanded its reach and scope, eventually rebranding as the Good+Foundation in 2016 to better reflect its comprehensive mission of fighting multi-generational poverty.

Seinfeld is also a New York Times bestselling author, recognized for her cookbooks that promote healthy eating for families. Her first book, “Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food,” released in 2007, quickly became a number one bestseller, offering strategies to incorporate vegetables into children’s meals. She followed this success with “Double Delicious! Good, Simple Food for Busy, Complicated Lives” in 2010. Her later works include “The Can’t Cook Book” (2013) and “Food Swings” (2017). In 2021, she published “Vegan, at Times,” a cookbook for those exploring plant-based diets flexibly, aligning with her adoption of a plant-based diet herself.

Her philanthropic work with the Good+Foundation has evolved to include innovative services, such as father engagement programs and family cash grants, distributing over $1.1 million in funds to address immediate family needs since 2020. The foundation holds a 4-star rating from Charity Navigator and a Platinum Seal of Transparency from GuideStar, reflecting its commitment to efficient and impactful operations. Jessica Seinfeld’s career demonstrates a consistent drive to support families through accessible nutrition and direct aid, impacting communities both locally in New York City and nationally.