Retired English football star turned sports media and football consultant Jimmy Carter is using his experiences to ensure the next generation of football players are better equipped to handle the industry.

Debuting under Crystal Palace at the age of 18, he would play his first official game roughly five years later after a transfer to Millwall, going on to play for Liverpool, Arsenal, and Portsmouth before returning to Millwall, where he would retire and become a member of the commercial sales team. He is also involved with the Arsenal Charity Team, which plays fundraising games and hosts events every year. Throughout his career, Carter has made a total of two hundred and thirty-seven appearances in league games and scored twenty-one goals. He was also a part of the first Millwall team to be promoted to the top flight.

Though unbeknownst to fans at the time due to his name and features, Carter was the first British-Asian to play in the Premier League. Outlining the challenges that he faced due to his race, in addition to the need for education and reform, the ex-winger has remained avidly outspoken about British-Asian representation and what is required to see more than just a dozen players of British-Asian descent in a league comprised of close to four thousand members. One of Carter’s most recent engagements was as a speaker on Sky Sports’ Tackling Racism series: he remains a popular figure in both football and the media.