Joan Smalls Rodriguez is a renowned Puerto Rican model and television personality whose career has redefined the fashion industry. She began her professional journey in 2007 when she signed with Elite Model Management, quickly making a name for herself through commercial modeling for major brands like Nordstrom and Liz Claiborne. In 2009, she transitioned to IMG Models, where her focus shifted to runway work, leading to her debut as a Givenchy exclusive for Riccardo Tisci’s Spring/Summer haute couture show in 2010. This pivotal moment marked the beginning of her ascent in high fashion, allowing her to work with prestigious designers such as Chanel, Prada, and Versace.
Smalls has consistently been recognized for her exceptional talent and influence in the modeling world. In 2012, she was ranked as the number one model by Models.com, a title she held until 2014 when she was celebrated as one of the ‘New Supers.’ Her appearances in the Victoria’s Secret Fashion Show from 2010 to 2016 further solidified her status as a leading figure in the industry. Additionally, her editorial work spans numerous international editions of Vogue and Harper’s Bazaar, showcasing her versatility and appeal.
Beyond modeling, Smalls has made significant contributions to the beauty industry as the first Latina model to represent Estée Lauder. Her collaboration with the brand led to the creation of a line of lipsticks, further establishing her as a beauty icon. In 2017, she was appointed as W Hotels’ first Global Fashion Innovator, where she continues to influence fashion trends and guest experiences worldwide.
Joan Smalls is not only a trailblazer in fashion but also a philanthropist dedicated to making a positive impact. Her involvement with organizations like Project Sunshine and the Garden of Dreams Foundation highlights her commitment to helping children in need. With her remarkable achievements and unwavering dedication, Smalls continues to inspire future generations in the fashion industry.