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United Kingdom Jonathan Saunders is a Scottish fashion designer known for his exceptional skill in print design and compelling use of color, transitioning from his own label to chief creative officer roles at international fashion houses. He recently joined & Other Stories as Chief Creative Officer in 2025.
In collaboration with the British brand, The Rug Company, Saunders unveiled a capsule collection at the London Design Festival in 2018, featuring his idiosyncratic use of vibrant colour and geometric patterns.
Under his new identity, Jonathan Saunders brought a new logo and tone of voice, "combined with a fresh approach to creative expression, design, and styling" to & Other Stories as their Chief Creative Officer. "Jonathan brings a refined blend of creativity and passion to & Other Stories and will play a key role in taking the brand into the next phase." Saunders stated, "I am excited to be working with & Other Stories and H&M Group on this new chapter for the brand. I think that thoughtful, ..."
Menswear brand Lyle and Scott announced their collaboration with designer Jonathan Saunders on their latest AW14 collection.
Within two days of his graduation show Saunders was commissioned to design prints for Alexander McQueen and produced a bird-of-paradise print for McQueen's 2003 collection.
Designed ranges for the retail chain Target during his time as creative director at Pollini.
Designed ranges for the retail chain Topshop during his time as creative director at Pollini.
Jonathan Saunders, born in 1977 in Glasgow, Scotland, established himself as a distinguished fashion designer through his innovative use of prints and color. He commenced his education at Glasgow School of Art, earning a BA in printed textiles in 1999, and further honed his craft with an MA in printed textiles from Central Saint Martins in 2002. His graduate collection, celebrated for its brightly printed chiffon kaftans, garnered the 2002 Lancôme Colour Award and immediately captured the attention of the fashion industry. Shortly after graduating, Saunders was commissioned by Alexander McQueen to design prints for his line, notably creating the Alexander McQueen Bird-of-Paradise prints for the 2003 collection. Saunders also contributed his expertise as a consultant for Chloé and Pucci, working under Christian Lacroix.
In 2003, Saunders launched his eponymous line at London Fashion Week, achieving immediate critical recognition, including a British Vogue cover in January 2004. His brand later made its New York Fashion Week debut in 2005. His career progression included serving as creative director for the Milan-based label Pollini, where he contributed to a significant increase in profits, which rose by 9.2 percent to £42 million in 2017. He also developed collections for retail chains such as Target and Topshop during this period. Over the years, his designs have been worn by notable figures including Madonna, Kylie Minogue, Sienna Miller, and Michelle Obama. He was recognized with the Scottish Designer of the Year award in 2006 and the Elle Style Awards British Designer of the Year in 2008.
In 2016, Jonathan Saunders closed his independent label. However, he quickly moved into a chief creative officer position at Diane Von Furstenberg in May 2016, overseeing the brand’s creative direction until his departure in December 2017. Following this, Saunders redirected his creative focus to home furnishing design, leading to a collaboration with The Rug Company. This partnership resulted in a capsule collection unveiled at the London Design Festival in 2018, showcasing his distinctive approach to color and geometric patterns. In April 2025, it was announced that Saunders would be taking on a newly created role as Chief Creative Officer for & Other Stories, an H&M Group-owned brand, marking a new chapter in his career.
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