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United States Jorge Masvidal is an American professional boxer and former mixed martial artist, recognized for his dynamic fighting style and significant achievements in the UFC.
Jorge Masvidal partnered with Recuerdo Mezcal to introduce their mezcal products, including 'El Recuerdo de Oaxaca Joven', to the U.S. market.
Masvidal launched Gamebred Promotions, an organization focused on promoting bare-knuckle MMA fights through Gamebred Bareknuckle MMA.
Jorge 'Gamebred' Masvidal entered an agreement with Safety Shot, Inc. (Nasdaq: SHOT) to serve as a brand ambassador for the company.
Gamebred Fighting Championship, Masvidal's bareknuckle MMA promotion, partnered with Legacy Records to award fighters with Bitcoin.
Jorge 'Gamebred' Masvidal and Mohan's Custom Tailors collaborated on bespoke suits. The partnership was announced in Miami.
Whatnot partnered with Jorge Masvidal to launch The BRKRZ, his dedicated livestream channel on the Whatnot app, starting in January 2022.
Jorge Masvidal announced a brand partnership with Planoly, details of which were shared in a post specifying it as his third brand partnership.
Born Jorge Luis Masvidal in Miami, Florida, on November 12, 1984, Masvidal developed an interest in combat sports at a young age, actively participating in street fighting. He pursued wrestling in high school but was unable to continue due to academic reasons. Subsequently, he began training in karate and mixed martial arts, laying the foundation for his professional career. Masvidal made his mixed martial arts debut on May 24, 2003, winning by knockout at HOOKnSHOOT: Absolute Fighting Championships 3. He continued his early career with notable victories, including a head-kick knockout of Yves Edwards, building a reputation as a formidable competitor. Masvidal held the AFC Welterweight Championship, further establishing his presence in the sport before transitioning to larger promotions.
Masvidal’s career progression saw him compete in various prominent organizations such as Bellator, Strikeforce, and ultimately the Ultimate Fighting Championship (UFC). In Bellator, he participated in the lightweight tournament in April 2009, securing a TKO victory at Bellator 1 before an upset loss in the semifinals. Following his time at Bellator, he competed in Shark Fights and then signed with Strikeforce in 2010. Within Strikeforce, he earned significant wins against Billy Evangelista and K.J. Noons, eventually challenging Gilbert Melendez for the Strikeforce Lightweight Championship in 2011. Moving to the UFC in 2013, Masvidal quickly made an impact, earning ‘Fight of the Night’ and ‘Performance of the Night’ bonuses throughout his tenure. His career reached a peak in 2019, where he achieved the fastest knockout in UFC history at 5 seconds and won the symbolic UFC “BMF” title, solidifying his status as a top competitor.
Beyond his fighting career, Masvidal has diversified his interests into business ventures. In 2020, he launched his mezcal brand, El Recuerdo de Oaxaca Joven, in partnership with Recuerdo Mezcal. The following year, in April 2021, he founded Gamebred Fighting Championship, a bare-knuckle MMA promotion that held its inaugural event in June 2021. He further expanded his promotional efforts with iKON FC in January 2022, featuring both UFC veterans and emerging talent. Masvidal announced his retirement from mixed martial arts in April 2023 following a unanimous decision loss at UFC 287, but returned to competition in professional boxing in 2024, facing Nate Diaz.
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