SHARON FONSECA Partners with Burberry to promoter their new Her Elixir de Parfum fragrance
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United States Justin Gaethje is a formidable lightweight mixed martial artist renowned for his aggressive fighting style and numerous 'Fight of the Night' and 'Performance of the Night' awards in the UFC.
True Classic became the Official Basics Wear Partner of UFC in the United States, strategically activating their brand.
PrizePicks signed Justin Gaethje as a brand ambassador, collaborating to deliver dynamic, interactive experiences to daily fantasy players and fans.
Justin Gaethje has his own brand, Violent 1, which he relaunched with his mother.
Justin Gaethje has healthy sponsorship agreements with popular brands like Audi.
Justin Gaethje has healthy sponsorship agreements with popular brands like Gains In Bulk.
Justin Gaethje partners with his coach Trevor Wittman's brand 'ONX Sports' for high-quality fight gear.
Monster Energy congratulates Justin Gaethje on his victories, indicating a sponsorship.
Justin Ray Gaethje was born on November 14, 1988, in Tucson, Arizona, and raised in Safford, Arizona. His early life involved exposure to the copper mining industry through his father and grandfathers, with Gaethje himself spending a summer working at the Morenci mine at age 18. This experience instilled motivation in him for future success. Gaethje’s athletic journey began with wrestling at age four, leading him to a successful high school career at Safford High School, where he became a two-time state champion. He continued his wrestling career at the University of Northern Colorado, achieving NCAA Division I All-American status in 2010. In June 2020, he was inducted into the University of Northern Colorado Athletics Hall of Fame for his wrestling achievements. He holds a bachelor’s degree in Human Services.
Gaethje transitioned to mixed martial arts professionally in 2011, quickly building an undefeated record on the regional circuit before signing with the World Series of Fighting (WSOF) in 2012. He became the inaugural WSOF Lightweight Champion in 2014, successfully defending his title five times. In 2017, Gaethje vacated his WSOF title and joined the Ultimate Fighting Championship (UFC), where he rapidly gained recognition for his exciting fights, earning multiple bonus awards. A significant career milestone came in May 2020, when he defeated Tony Ferguson to become the interim UFC Lightweight Champion, ending Ferguson’s 12-fight win streak. He later won the symbolic ‘BMF’ title in July 2023, by defeating Dustin Poirier via knockout at UFC 291. Known for his powerful striking and leg kicks, Gaethje has become a prominent figure in the lightweight division, consistently delivering memorable performances.
Throughout his UFC tenure, Gaethje has engaged in several high-profile bouts, including a unification fight for the UFC Lightweight Championship against Khabib Nurmagomedov in October 2020 and a Fight of the Year contender against Michael Chandler in November 2021. Despite some losses, his aggressive approach and resilience have cemented his status as a fan favorite. His commitment to entertaining fans, while also striving for championships, reflects a strategic evolution in his fighting philosophy. Gaethje continues to compete at the highest level, most recently winning a unanimous decision against Rafael Fiziev in March 2025 at UFC 313, adding another ‘Fight of the Night’ bonus to his extensive collection.
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