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Estonia Kelly Sildaru is an Estonian freestyle skier who has achieved international recognition, transitioning from a young talent to an Olympic medalist and multiple X Games champion.
Faction signed a 5-year deal to support Kelly Sildaru, affirming a personal approach to brand-athlete partnerships and committing to her goal of becoming the best freestyle skier.
Kelly Sildaru is featured as a Red Bull athlete, with content showcasing her achievements and personal branding through Red Bull media.
Barbie honored Kelly Sildaru with a one-of-a-kind doll in her likeness as part of the Barbie's Dream Gap project, incorporating her actual brand partners like Faction and Red Bull into the doll's design.
Kelly Sildaru joined the Roxy team at 13 years old, being recognized as an exciting rising talent in the freeskiing community.
Born on February 17, 2002, in Tallinn, Estonia, Kelly Sildaru began her freeskiing career in 2015. Despite Estonia’s limited ski season and freeskiing scene, Sildaru’s dedication to the sport led her family to seek out advanced training opportunities globally. She quickly established herself as a notable athlete in the disciplines of Freeskiing Big Air, Halfpipe, and Slopestyle. Her early achievements included winning the women’s slopestyle on the Dew Tour in both 2015 and 2016.
Sildaru’s career progressed rapidly. In 2016, at the age of 13, she became the youngest gold medalist at a Winter X Games event in Aspen, winning the Slopestyle competition. She continued to secure multiple gold medals at the Winter X Games, including additional Slopestyle titles in 2017, 2019, and 2020, and Superpipe gold medals in 2020 and 2022. A significant milestone occurred in 2017 when she became the first woman to land a Switch 1260° Mute and a 1440° in a Big Air competition at the Winter X Games Norway. In 2019, she earned a gold medal in Halfpipe at the FIS Freestyle World Ski Championships.
Her achievements extend to Olympic participation, where she earned a bronze medal in the Slopestyle event at the 2022 Beijing Winter Olympics. Sildaru also claimed a gold medal in Slopestyle at the 2020 Winter Youth Olympics in Lausanne. Throughout her career, she has accumulated 17 gold medals, 5 silver medals, and 2 bronze medals across various international freestyle ski competitions. She has also secured a total of 6 individual wins and 13 individual podium finishes in the World Cup career, culminating in her first slopestyle crystal globe at the end of the 2021-2022 World Cup season. Sildaru has been named Estonian Athlete of the Year twice, in 2019 and 2022, and received the Order of the White Star, 3rd class, a high Estonian state award.
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