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United States Kim Kardashian West is a notable media personality, entrepreneur, and advocate, recognized globally for her influence in various sectors from entertainment to business and criminal justice reform.
SKIMS, co-founded by Kim Kardashian, has developed a brand strategy that combines celebrity influence with cultural relevance, leveraging collaborations to amplify its market presence and product appeal.
Nike partnered with Skims to introduce NikeSkims, a female-focused sub-brand focusing on athletic wear.
Kim Kardashian founded KKW Beauty in 2017, a cosmetics brand valued at over US$1 billion by 2021, which operated until 2022.
Alongside KKW Beauty, Kardashian also founded KKW Fragrance in 2017, which offered various perfumes under her brand.
Following the closure of her previous beauty lines, Kardashian launched SKKN by Kim in 2022, a high-end skincare collection.
Kim Kardashian became the face of Skechers Shape-ups, promoting the sneaker designed for fitness during everyday activities. She was featured in a Super Bowl XLV commercial for the brand.
Kim Kardashian, along with her sisters, launched "Kardashian Kolors," a line of nail polish in collaboration with Nicole by OPI, available for holiday 2011.
Kardashian collaborated with famed jewelry designer Pascal Mouawad to create "Belle Noel," a contemporary jewelry line.
Kim Kardashian served as the official spokesperson for Midori Melon Liqueur and its "Stand-Out" marketing campaign.
In 2006, Kim Kardashian, along with her sisters Kourtney and Khloe, opened Dash, a designer clothing store in Calabasas, California, which expanded to Miami and New York due to high demand and operated until 2018.
In 2010, Kim co-designed a fashion line with her sisters in collaboration with the Bebe fashion brand, leading to the broader "Kardashian Kollection."
Kim Kardashian partnered with Bruno Schiavi for "Kardashian Kollection," a complete brand launch encompassing apparel, shoes, lingerie, home goods, jewelry, and accessories, sold at over 500 Sears stores nationwide and internationally.
In March 2009, Kim Kardashian launched ShoeDazzle.com, an online shoe company providing affordable, fashionable shoes to its members.
By 2010, Kardashian had multiple endorsement deals, including endorsing various food products for Carl's Jr.
Kardashian partnered with Dress for Success to promote her fourth fragrance, "True Reflection," contributing to the organization's mission.
Her fifth fragrance, "Glam," was made available to the public through a collaboration with Debenhams.
In February 2020, Skims formed its first retail partnership with luxury store chain Nordstrom, expanding its market reach.
Skims provided Team USA-branded athleisure to female athletes for the 2020 Summer Olympics and Paralympics, and continued this partnership for the 2022 Winter Olympics.
In November 2021, Skims collaborated with luxury fashion house Fendi to release a collection of shapewear, leather dresses, and bodysuits.
In 2023, Skims entered a multiyear partnership as the official underwear partner for the NBA, WNBA, and USA Basketball.
Kardashian starred in and executive produced the documentary "Kim Kardashian West: The Justice Project," which premiered on Oxygen in April 2020, highlighting criminal justice reform.
In September 2020, she made a cameo appearance in the YouTube Originals documentary "This is Paris."
In December 2020, Kim Kardashian, her sisters, and Kris Jenner signed a multi-year exclusive global content deal with Disney-owned Hulu, leading to "The Kardashians" reality series.
Kardashian appeared in the premiere episodes of Martha Stewart's reality series "Martha Gets Down and Dirty" on Discovery+ in July 2021.
She appeared in Paris Hilton's cooking show "Cooking with Paris" on Netflix in August 2021 and will co-produce and star in "The Fifth Wheel" for Netflix.
In August 2022, Kardashian collaborated with Beats Electronics to launch a range of true wireless earbuds in earth tones, and again in 2024 for a trio of Beats Studio Pro headphones.
In September 2022, Kardashian creative directed Dolce & Gabbana's Spring/Summer 2023 collection, drawing inspiration from the fashion house's archives.
Under an exclusive deal with Spotify, Kardashian hosted and co-produced the eight-episode podcast "The System: The Case of Kevin Keith" with Parcast, premiering in October 2022.
In August 2024, Kardashian signed a first-look TV deal with 20th Television to develop and produce scripted programming content, starting with "Group Chat."
Kardashian is set to co-produce and star in an untitled thriller movie written by Natalie Krinsky for Amazon MGM Studios, and will also co-produce Amazon MGM's untitled live-action Bratz film.
Kimberly Noel Kardashian was born on October 21, 1980, in Los Angeles, California. Her early life was marked by her father’s career as an attorney, Robert Kardashian, and her mother Kris Jenner. She attended Marymount High School, an all-girls Roman Catholic school in Los Angeles. Before gaining widespread recognition, Kardashian started her career as a stylist, initially for R&B singer Brandy in 2003, and later for childhood friend Paris Hilton in 2006. This period offered her initial exposure to the media landscape, with frequent appearances alongside Hilton. This early work laid a foundational understanding of public relations and brand building.
Kardashian’s public profile significantly increased in 2007 with the premiere of her E! reality series, “Keeping Up with the Kardashians.” This show documented the lives of her family members and became a highly-rated program, leading to multiple spin-off series. Beyond television, she expanded into various business ventures, launching her own perfume, “Kim Kardashian,” in 2009. She further diversified her portfolio by co-founding the designer clothing store “Dash” with her sisters Kourtney and Khloe in Calabasas in 2006, which later expanded to Miami and New York. This strategic development in retail marked her transition into a prominent businesswoman.
Over the past decade, Kardashian has developed and led several successful brands, including KKW Beauty and KKW Fragrance, both established in 2017. Her shapewear company, Skims, founded in 2019, quickly achieved a valuation exceeding $4 billion by 2023, known for its inclusive sizing and diverse apparel shades. In 2022, she launched SKKN by Kim, a skincare line. Additionally, Kardashian has become actively involved in criminal justice reform, advocating for prison reform and clemency, and pursuing a legal apprenticeship. She has also made acting appearances in films like “Disaster Movie” (2008), “Temptation: Confessions of a Marriage Counselor” (2013), and “PAW Patrol: The Movie” (2021), alongside her recent role in “American Horror Story: Delicate” (2023–2024). Her career reflects a progression from reality television personality to a multifaceted entrepreneur and advocate.
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