Mona Kattan

Mona Kattan is an Iraqi-American entrepreneur recognized for co-founding Huda Beauty and establishing Kayali, a fragrance brand rooted in her Arab heritage. After earning her Bachelor’s degree in finance from the American University of Sharjah in 2008 and beginning her professional career in investment banking, Mona Kattan co-founded the cosmetics company Huda Beauty in 2013 with her sisters Huda and Alya Kattan. Playing a driving role in its launch, Kattan recognized her sister Huda’s makeup artistry, which led to the development of their initial product line of faux eyelashes. This debut collection quickly sold out at Sephora, signaling the brand’s immediate market appeal.

The same year, she co-founded HB Investments, an investment firm that has provided support to a range of businesses, including Fresha and Humantra. Her industry influence extended to media, with Kattan appearing on the covers of prestigious publications such as WWD and Cosmopolitan Middle East. Demonstrating her significant public profile, she has cultivated a substantial social media presence, boasting over 2.2 million Instagram followers. Kattan also made her reality television debut in 2018, participating in the Facebook Watch series ‘Huda Boss’.

Kattan remains a driving force in the beauty and lifestyle sectors, leveraging her proven track record in brand building, strategic management, and market expansion to innovate and lead new initiatives.