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United States Mona Kattan is an Iraqi-American entrepreneur recognized for co-founding Huda Beauty and establishing Kayali, a fragrance brand rooted in her Arab heritage.
Mona Kattan, the driving force behind Kayali's growth, partnered with General Atlantic, a leading global growth equity firm, as Kayali transitioned into a standalone fragrance powerhouse.
Huda and Mona Kattan collaborated with Too Faced.
Mona Kattan was the former Global President of Huda Beauty, which she co-founded alongside her sisters Huda and Alya Kattan. She was a driving force behind its launch and growth to a $1B valuation. Huda Beauty is redefining its future with the sale of its fragrance brand, KAYALI, to co-founder Mona Kattan and private equity firm General Atlantic, allowing Huda Kattan to regain majority ownership of the namesake beauty brand by buying back TSG Consumer Partners' stake.
Huda Beauty ended its eight-year partnership with TSG Consumer Partners following Huda Kattan's buyback of full ownership of Huda Beauty. This was enabled by the sale of the KAYALI fragrance line to Mona Kattan and General Atlantic.
Mona Kattan was born in Oklahoma in 1985 to Iraqi parents. Her family moved to Massachusetts during her teenage years before relocating to the United Arab Emirates in 2003. She completed her high school education at Sharjah American International School and earned a Bachelor’s degree in finance from the American University of Sharjah in 2008. Kattan began her professional career in investment banking in 2008.
In 2013, Mona Kattan co-founded the cosmetics company Huda Beauty with her sisters Huda and Alya Kattan. She played a driving role in its launch, recognizing her sister Huda’s makeup artistry and encouraging the development of a product line. Their initial collection of faux eyelashes sold out quickly at Sephora. The company grew significantly, reaching a valuation of $1 billion, distributing products globally through retailers such as Sephora, Harrod’s, and Net-a-Porter. As Global President of Huda Beauty, Mona oversaw brand strategy and drove innovation.
Kattan further expanded her entrepreneurial ventures by co-founding the fragrance brand Kayali with her sister Huda in 2018, launching with a collection of four scents formulated by Mona. In 2025, Kayali transitioned into a standalone entity, with Mona Kattan becoming its Chief Executive Officer, partnering with General Atlantic. She also co-founded HB Investments in 2018, a firm that has supported businesses including Fresha and Humantra. Mona Kattan has appeared on the cover of publications like WWD and Cosmopolitan Middle East, and she has built a substantial social media following with over 2.2 million Instagram followers. She also participated in the reality television series ‘Huda Boss’ in 2018 and joined the cast of Netflix’s ‘Dubai Bling’ for its second and third seasons in 2023 and 2025, respectively. In 2025, she co-opened an Iraqi restaurant, Daddy Cool’s Kitchen, in Dubai with her father.
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