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South Africa FLVME, born Lesego Kyle Mnyandu, is an influential figure in South Africa's hip-hop scene, known for his unique blend of trap-influenced music and a distinguished career as both an MC and producer.
FLVME partnered with artist services and music distribution company Platoon ahead of new album releases. This partnership aims to support his artistic endeavors and expand his reach.
FLVME has collaborated with Witchery, a fashion brand, as part of his brand partnerships in the past year.
FLVME has partnered with L'Oreal, a beauty and cosmetics company, over the past year.
FLVME has engaged in brand collaborations with Sprite, a beverage company, within the last year.
FLVME has partnered with Adidas, a sportswear brand, over the past year.
FLVME has partnered with Castle Lite, a beer brand, making his mark in the commercial space.
FLVME has collaborated with Luc Belaire, a sparkling wine brand, in the commercial sector.
FLVME has partnered with Bacardi, a spirits company, demonstrating his presence in brand collaborations.
Lesego Kyle Mnyandu, known by his stage name FLVME, was born on September 10, 1999, in Vosloorus, Gauteng, South Africa. His early life involved relocations from Vosloorus to Hamanskraal, fostering deep connections to his family and the local culture. His musical development accelerated after moving to Katlehong, where he was introduced to rapping by his brother. Drawing inspiration from artists like Lil Wayne, Drake, and Chris Brown, FLVME joined his school choir, establishing an early foundation in music. His first significant step into the music industry was the release of his debut single, “Shots to the Brain,” which gained attention in Katlehong. This early success led to collaborations with local artists, including F-EEZY, the late brother of Pro Kid.
In 2016, FLVME joined Ambitiouz Entertainment and became part of The Wrecking Crew, a collective that included A-Reece and B3nchMarQ. This period enabled him to refine his skills as an artist and producer. In 2019, FLVME transitioned to an independent career, releasing his debut album, “CandyMan.” This album achieved critical acclaim and commercial success, topping iTunes charts and earning him nominations for Best Newcomer and Best Male at the 2019 South African Hip-Hop Awards. His subsequent EPs, “Clouds” (2017) and “Do Not Disturb” (with Zoocci Coke Dope), further cemented his status as a versatile artist with a strong melodic sense and a fluid lyrical delivery. His album “BLVCK & WHiTE” released in 2025 featured 21 songs, indicating continued prolific output.
FLVME has collaborated with prominent artists such as Da L.E.S, A-Reece, Zoocci Coke Dope, Emtee, and Sjava. His discography includes chart-topping singles like “The Message,” “Money Today,” “Celebration,” and “Serenade.” His music videos have collectively garnered millions of views on platforms like YouTube, with “The Message” accumulating over 350,000 views. Beyond his musical endeavors, FLVME has engaged in brand partnerships with companies such as Castle Lite, Luc Belaire, and Bacardi, expanding his influence beyond the music industry.
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