Lecrae | Booking Agent | Talent Roster | MN2S

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Lecrae

Lecrae is a Grammy Award-winning rapper, singer, songwriter, and record executive known for his impactful presence in Christian hip hop and mainstream music. He engages with brands and initiatives that align with his commitment to faith, social advocacy, and urban youth mentorship.

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4M
Audience Reach

Past Works

Reach Records

AJ Ramos partnered with Reach Records for a faith-driven music initiative, highlighting the label's role as a platform for artists sharing a mission of authenticity and hope.

BRAND PARTNERSHIPS

Pray.com

Pray.com partnered with Lecrae as its Brand Ambassador. This collaboration involves Lecrae releasing several new content series on the Pray.com website and mobile app.

BRAND PARTNERSHIPS

Institute (Production Company)

Lecrae partnered with Institute Production Company for the official video of his song "Spread The Opps".

BRAND PARTNERSHIPS

Love Beyond Walls

Lecrae partnered with the non-profit Love Beyond Walls to distribute hand-washing stations and food to homeless people in Atlanta during the COVID-19 pandemic.

BRAND PARTNERSHIPS

Oust Labs

Lecrae partnered with Oust Labs as an investor and co-owner of their audio production software MXD, which was founded by Jacob "Biz" Morris.

BRAND PARTNERSHIPS

Collab Capital

Lecrae is a venture partner in Collab Capital, participating in funding and supporting various investment opportunities.

BRAND PARTNERSHIPS

Invest Atlanta

Lecrae has participated in real estate ventures, including Invest Atlanta, aimed at revitalizing English Avenue.

BRAND PARTNERSHIPS

Peace Preparatory Academy

Lecrae serves on the board of Peace Preparatory Academy in Atlanta, a non-profit school dedicated to community care.

BRAND PARTNERSHIPS

This Is Fatherhood (Obama Administration Initiative)

In 2013, Lecrae partnered with NBA player Dwyane Wade and Joshua DuBois to create the national media campaign 'This Is Fatherhood', as part of the Obama administration's Fatherhood and Mentoring Initiative.

BRAND PARTNERSHIPS
2004

Released first album "Real Talk"

MILESTONE
2004

Co-founded Reach Records

MILESTONE
2005

Co-founded ReachLife Ministries

MILESTONE
2008

"Rebel" became first Christian hip-hop album to top Billboard Top Gospel Albums and enter Billboard 200

MILESTONE
2011

Performed at the 2011 BET Hip Hop Awards Cypher

MILESTONE
2013

"Gravity" won Grammy Award for Best Gospel Album

MILESTONE
2014

"Anomaly" debuted atop Billboard 200 and Top Gospel Album charts

MILESTONE
2014

Appeared on The Tonight Show Starring Jimmy Fallon

MILESTONE
2016

Signed with Columbia Records

MILESTONE
2016

Memoir "Unashamed" published

MILESTONE
2015

Won BET Award for Best Gospel Artist

MILESTONE
2019

Co-founded 3 Strand Films

MILESTONE
2020

Departed from Columbia Records

MILESTONE
2023

"Coming In Hot" achieved Digital Platinum certification

MILESTONE
2025

Released "Reconstruction"

MILESTONE
2025

Documentary "Unashamed" to premiere at Nashville Film Festival

MILESTONE

About

Lecrae Devaughn Moore, born on October 9, 1979, in Houston, Texas, embarked on his musical journey in 2004. His early life involved moving between Houston, Denver, and San Diego, raised by his single mother. A period of personal struggle led him to confront drug use and other challenges in his teenage years. A turning point occurred when he attended a Christian conference, which led to a clear presentation of faith and a subsequent commitment to it. In 2004, Lecrae co-founded Reach Records with Ben Washer. His debut album, “Real Talk” (2004), gained recognition, reaching No. 29 on the Billboard Gospel Albums chart and receiving a Stellar Awards nomination. This was followed by “After the Music Stops” (2006) and “Rebel” (2008), the latter becoming the first Christian hip-hop album to top the Billboard Top Gospel Albums chart and enter the Billboard 200. In 2005, he co-founded ReachLife Ministries, an organization focused on empowering Christian leaders within hip-hop culture.

Lecrae’s career continued to ascend with “Rehab” (2010) and “Rehab: The Overdose” (2011), both achieving significant chart success. A pivotal moment was his performance at the 2011 BET Hip Hop Awards Cypher, which garnered mainstream attention. His sixth album, “Gravity” (2012), debuted at No. 3 on the Billboard 200 and earned him a Grammy Award for Best Gospel Album, marking him as the first hip-hop artist to achieve this. His seventh album, “Anomaly” (2014), debuted atop the Billboard 200 and Top Gospel Album charts concurrently, selling over 88,000 copies in its first week and eventually achieving RIAA Gold certification. He made appearances on “The Tonight Show Starring Jimmy Fallon” in 2014 and 2015, further broadening his audience.

In 2016, Lecrae signed with Columbia Records, a move aimed at expanding Reach Records’ international reach. Under this partnership, he released “Church Clothes 3” (2016), “All Things Work Together” (2017), and “Let the Trap Say Amen” (2018) with producer Zaytoven. He departed from Columbia in 2020, seeking greater artistic freedom, and released his tenth album, “Restoration,” independently. Throughout his career, Lecrae has been an advocate for social issues, contributing op-ed articles to Billboard on racial tension and injustice, and participating in initiatives like “This Is Fatherhood” with Dwyane Wade and Joshua DuBois. He also co-founded the 3 Strand Films production studio in 2019 and is involved in real estate ventures aimed at community revitalization.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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Frequently asked questions ABOUT BOOKING Lecrae

What types of brand work does Lecrae do?

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What information do you need for a proposal?

Can Lecrae create custom content for our campaign?

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