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New Zealand Liam Lawson is a racing driver who has progressed through junior motorsport categories to compete in Formula One, transitioning from a reserve role to a full-time driver and demonstrating his capabilities on a global stage.
The Turners Automotive Group became the title sponsor in 2018 for Liam's entry with Van Amersfoort Racing in ADAC Formula 4. This partnership continued to support his racing career.
ZURU Toys announced a sponsorship of F1 driver Liam Lawson for the new F1 season, even creating a Fuggler version of him.
Liam Lawson partnered with Rodin Cars, a high-performance car manufacturer. He had previously used their racetrack to prepare for his racing seasons.
The Giltrap Group, known as iconic automotive brand retailers and distributors, partnered with Liam Lawson.
Visa entered into a global partnership with Red Bull F1 teams. Liam Lawson drives for Visa Cash App RB, a team that is part of this partnership.
Liam Lawson was born on February 11, 2002, in Hastings, New Zealand. His racing career began with competitive karting at age six. He quickly advanced through various junior formulae, showing consistent performance and securing multiple wins. In 2016-2017, he became the youngest ever Formula Ford champion worldwide in the NZ F1600 Championship Series, winning 14 out of 15 races. He continued his ascent by placing second in both the 2017 Australian F4 and 2018 ADAC Formula 4 championships. In 2019, Lawson claimed the prestigious Toyota Racing Series title with M2 Competition and also finished as runner-up in the Euroformula Open Championship, securing the rookies’ championship.
Lawson’s career then moved into international FIA Formula 3 and Formula 2 championships. In 2020, competing in FIA Formula 3 with Hitech Grand Prix, he secured three wins and six podiums, finishing fifth in the championship. He later competed in the 2021 FIA Formula 2 Championship with Hitech Grand Prix, achieving one win and three podiums. The following year, with Carlin in the 2022 FIA Formula 2 Championship, he finished third in the standings with four victories and ten podium finishes. Simultaneously, he competed in the 2021 Deutsche Tourenwagen Masters (DTM), where he became the youngest-ever race winner in the series and finished second in the championship. In 2023, he participated in the Super Formula Championship, finishing as runner-up.
A significant turning point in Lawson’s career came when he joined the Red Bull Junior Team in 2019. He served as a reserve driver for both Red Bull and AlphaTauri from 2022 to 2024. His Formula One debut occurred at the 2023 Dutch Grand Prix, substituting for an injured Daniel Ricciardo. During this period, he notably scored his first Formula One points at the 2023 Singapore Grand Prix. Lawson was promoted to a full-time drive with the rebranded Racing Bulls from the 2024 United States Grand Prix and later to Red Bull Racing for the start of the 2025 season. However, after two difficult races with the senior team, he returned to Racing Bulls for the remainder of the 2025 season, where he continued to demonstrate his talent, achieving a career-best fifth place at the Azerbaijan Grand Prix.
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