Lucas di Grassi | Booking Agent | Talent Roster | MN2S

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Lucas di Grassi

Lucas di Grassi is a championship-winning Formula E driver and environmental advocate, known for his instrumental role in developing electric racing and promoting sustainable mobility.

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Past Works

Rubicon Carbon

Rubicon Carbon, a carbon credit management firm, partnered with Formula E Champion and ABT CUPRA driver Lucas di Grassi to offset his carbon footprint.

BRAND PARTNERSHIPS

CUPRA

CUPRA welcomed Lucas di Grassi as an official ambassador to inspire electric racing with talent and passion.

BRAND PARTNERSHIPS

Modex

Lucas di Grassi served as a brand ambassador for Modex, a blockchain technology company.

BRAND PARTNERSHIPS

Schaeffler

The successful partnership between Schaeffler and ABT peaked with the shared celebration of Lucas di Grassi's drivers' title in the third season, 2016/2017.

BRAND PARTNERSHIPS

Lola Yamaha ABT Formula E Team

Lucas di Grassi continues his partnership with ABT as it joins Lola Cars for Season 11 of the ABB FIA Formula E World Championship, with the team now known as Lola Yamaha ABT.

BRAND PARTNERSHIPS
2005

Won the Macau Grand Prix

MILESTONE
2010

Raced in Formula 1 with Virgin Racing

MILESTONE
2012

Became an Audi factory driver

MILESTONE
2014

Won the first-ever Formula E race, the 2014 Beijing E-Prix

MILESTONE
2016

Became the first man to drive a racing car on the Arctic Ice Cap as part of Project Ice

MILESTONE
2017

Claimed the 2016/17 Formula E Drivers' title

MILESTONE
2017

Appointed CEO of Roborace

MILESTONE
2018

Appointed the United Nations Environment Programme's clean air ambassador

MILESTONE
2020

Co-founded and became Sustainability Ambassador for the ESkootr Championship

MILESTONE

About

Born in Sao Paulo in 1984, Lucas di Grassi made significant contributions to both motorsports and environmental advocacy. He was a foundational figure in the ABB FIA Formula E Championship, being the first driver to commit to the series and playing a key role in developing the original prototype car for GEN1, which debuted in the 2014/15 season. His career highlights include winning the inaugural Formula E race, the 2014 Beijing E-Prix, and securing the 2016/17 Drivers’ title after overcoming a 10-point deficit. Di Grassi has driven for prominent teams such as Audi Sport ABT Schaeffler, ROKIT Venturi Racing, Mahindra Racing, and Lola Yamaha ABT, consistently demonstrating his racing prowess and adaptability across various powertrains and team structures.

Beyond his racing achievements, di Grassi is deeply involved in technological innovation and environmental initiatives. In 2016, he drove a racing car on the Arctic Ice Cap for ‘Project Ice,’ raising awareness about global warming. He serves as the CEO of the autonomous racing car project Roborace and founded his own electric bike start-up in Brazil. His advocacy extends to being appointed the United Nations Environment Programme’s clean air ambassador in 2018. He also co-founded and became Sustainability Ambassador for the ESkootr Championship in 2020, highlighting his commitment to sustainable mobility solutions.

Di Grassi’s professional journey began with karting at age 10, progressing through single-seater categories to achieve victory in the Macau Grand Prix in 2005 and a season in Formula 1 with Virgin Racing in 2010. He further cemented his reputation as an accomplished driver with Audi as a factory driver in 2012, clinching multiple podium finishes in the challenging 24 Hours of Le Mans. His career reflects a blend of competitive driving and a forward-thinking approach to automotive technology and environmental responsibility.

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Expertise

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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