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United States Lushious Massacr is an Emmy Award-winning makeup artist and social media personality renowned for her influential drag artistry and activism.
Lushious Massacr actively engages with her audience on Instagram, often promoting her content and collaborating with other creators. She was recognized as a 'beacon of' something by Instagram in one of their posts, and also used Instagram to promote her 'brick!' t-shirt.
Lushious Massacr sells merchandise, including her 'brick!' t-shirt, through Fourthwall, directing followers to her shop on the platform.
Frank Ocean watched one of Lushious Massacr's videos, making her week special as captured by Cameo.
Lushious Massacr featured Walmart in a social media post, posing in front of the store with a caption questioning its inclusivity for Pride Month.
Lushious Massacr produced a 'Dragvestigation' episode called 'EREWHON EXPOSED!!!' where she explores the retail establishment, continuing her series of comedic commentary on stores.
Lushious Massacr conducted a 'Dragvestigation' at IKEA, featuring a collaboration with 'ELEANOR'.
Born Martin De Luna Jr. in Brownsville, Texas, Lushious Massacr began her career as an introverted individual. She later moved to Houston to develop her drag persona, where she was mentored by drag mother Divina Garza and performer Charro Beans DeBarge. After seven years in Houston, she returned to Brownsville, aiming to highlight Mexican American stories from South Texas, framing it as her life’s purpose.
Massacr’s professional career began as a makeup artist for MAC Cosmetics. In 2019, she was selected for the Sephora Squad, the beauty retailer’s influencer program. A significant career achievement came in 2022 when she won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program for her work on the “Kona, Hawaii” episode of HBO’s series *We’re Here*, where she served as makeup artist for Shangela. This award was shared with Jeremy Damion Austin and Tyler Devlin.
In addition to her makeup artistry, Massacr has a notable presence in television and media. In 2016, she was featured on the web series *Transformations with James St. James* by World of Wonder Productions. She has also appeared as a judge on the reality competition series *Drag Latina*. In September 2025, *InStyle* magazine included Massacr in its second annual Breakthrough List, recognizing her as a significant figure in pop culture. In the interview, she announced plans to star in, direct, produce, and write an upcoming Lifetime movie based on her life. Her social media presence, especially her YouTube series “Dragvestigations,” has garnered widespread attention, showcasing her comedic commentary on retail establishments and addressing issues like accessibility for plus-size customers.
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