Maddie Schrader

Maddie Schrader, known to her followers as “Moobie,” is navigating the tumultuous waters of social media influence, all while balancing the rigorous demands of being a student-athlete. Her mantra of “sink or swim” might have sounded a bit cliché before her summer internship at Barstool Sports, but it became her reality. She launched into the chaos of New York City, armed with 50 thousand TikTok followers and a determination gleaned from countless early morning lacrosse practices. In what seems like a blink of an eye, the numbers have soared to over 130 thousand followers and more than 10 million likes, embodying her meteoric rise in the digital age.

Schrader’s rise isn’t just about numbers; it’s a testament to the discipline honed on the turf at Marist. Commuting from Princeton to Manhattan to work at Barstool consistently tested her, but she turned the obstacle into a creative opportunity, jotting down goals and ideas during train rides. A touch of gratitude mixed with her daily grind often made the solitude of the commute feel like a necessary luxury. Her internship blossomed into a full-time role because she embraced hard work and soaked in the experiences — tactics she attributes to her time as a Division I athlete.

Perhaps more surprising was the loyalty of her audience, her “Jims,” who have remained steadfast even as her content evolves with her experiences. They’ve seen her explore different facets of life as an influencer, intertwining her college journey with the rise of her online persona. But with each step forward in content creation, Maddie’s roots at Marist have never waivered. In her own words, she is committed to completing her degree. “I owe so much to this college; I want to come back and finish what I started,” she admits, creating a blueprint that highlights the balance between personal ambition and educational commitment.

As she prepares to enter her senior year, the captaincy of the lacrosse team still in sight, Maddie sits at an exciting crossroads. The choices before her are vast — balancing her academic pursuits, sports, and burgeoning online career. One cannot help but wonder, as she says, if this balancing act will ever tip. For now, Maddie Schrader isn’t looking too far into the future; she’s just focused on the present and ensuring her “content playground” at Marist continues to inspire her next move.