Katie Sowers and Dick’s Sporting Goods team up for National Girls and Women in Sports Day
6 years ago
Sweden Malou Peterson transitioned from a competitive ski racer to an acclaimed backcountry skier and adventurer, pursuing challenging expeditions globally.
Malou Peterson is an athlete supported by Armada Skis for seven years, utilizing their gear like the ARV 116 JJ UL skis, N SHIFT² 13 MN bindings, Birdsey Beanie, and 90L Travel Roller for her backcountry and adventure skiing endeavors.
Sweet Protection, a company specializing in high-performance helmets, goggles, and technical clothing, announced an athlete partnership with Malou Peterson to support her in her athletic pursuits.
Malou Peterson joined the team at 100%, a company entering the snow sports market, expressing enthusiasm to be part of their new venture in the industry.
Malou Peterson is supported by Smartwool, a brand known for its merino wool apparel and accessories, indicating a partnership for her outdoor activities.
Malou Peterson is supported by Ford Bronco, indicating a partnership that likely involves promoting the vehicle for outdoor and adventure-related content.
Malou Peterson is associated with the Arctic Mountain Club as a skier, suggesting a collaboration or membership focused on mountain activities in arctic environments.
Malou Peterson was featured by Athletic Brewing, who highlighted her story as a backcountry skier in a podcast blog post, detailing her transition from racing to wilderness adventure.
Malou Peterson, born in 1995 in Sweden, began her ski career as a ski racer. She spent three years on the Swedish National Ski Team, where she competed in multiple disciplines including Alpine Racing, Big Air, and Skiercross. Her early career saw her participate in various FIS, European Cup, National Championship, and Junior events. Notable early achievements include placing 1st in the National Championships Ski Cross in Are in 2012, and achieving a 2nd place finish in a FIS Ski Cross event in Hovfjallet in 2013, following a 1st place in a FIS Ski Cross event in Mora in 2011.
Peterson’s focus shifted from competitive racing to backcountry skiing, driven by a desire for adventure in the wilderness. She relocated to Revelstoke, British Columbia, a recognized location for powder skiing. This move marked a turning point in her career, allowing her to pursue deep powder skiing and explore various mountainous regions. Her projects have included expeditions to Greenland and Iceland, combining skiing with surfing. She is recognized for her technical abilities and her commitment to exploring diverse winter landscapes. Malou has been with Armada Skis for 7 years, demonstrating a long-term professional relationship.
Malou Peterson has developed a public profile, engaging with an audience of over 278,000 followers on Instagram. Through her social media presence and film projects, such as “The Joy of Skiing,” she shares her experiences and promotes her sport across different international settings in Sweden, Canada, and Greenland. Her ongoing collaborations with various brands underscore her influence within the winter sports industry, reflecting her value as a brand ambassador.
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