Marta Bassino is an Italian alpine ski racer known for her multiple World Cup victories and World Championship titles.
Marta Bassino parted ways with Salomon after a 20-year collaboration that included World Cup wins and titles.
Revo welcomed Marta Bassino as an official sunglass sponsor ahead of the Alpine Ski World Cup, and later launched a limited edition sunglass collaboration with her. Revo celebrated her gold medal win at the Alpine Ski World Championships as their sunglass ambassador.
Marta Bassino is an ambassador for Technogym, highlighting the importance of athletic training for ski champions.
Marta Bassino was born on February 27, 1996, in Cuneo, Italy. Her early introduction to skiing came from her father, a ski instructor. She started skiing at age two and quickly progressed through national and international youth giant slalom competitions. At the 2013 Junior World Ski Championships in Quebec, Canada, she placed sixth in downhill. A year later, she secured her first Europa Cup win in Sestriere, Italy, and won the world junior giant slalom title in Jasna, Slovakia. Bassino made her World Cup debut at the end of the 2013/14 season, finishing 19th in Lenzerheide, Austria. She achieved her first World Cup top-10 finish in the Are giant slalom at the conclusion of the 2014/15 season.
Bassino’s career progression saw a significant turning point at the start of the 2016/17 season when she secured her first World Cup podium, placing third in the Sölden giant slalom. She earned three third-place finishes that season, including a notable Italian podium sweep in Aspen in March 2017. In January 2018, she finished second in the Lenzerheide combined race. At her Olympic debut at PyeongChang 2018, she placed fifth in the giant slalom. Her first World Cup victory arrived in November 2019 at the Killington giant slalom, where she converted her first-run lead into maximum points.
The 2020/21 season was a highlight for Bassino, as she dominated the giant slalom discipline with four victories, earning her first World Cup crystal globe. She also claimed parallel giant slalom gold at the Cortina d’Ampezzo World Championships on home Italian snow, marking her first major global title. Despite a challenging Beijing 2022 Olympics, she earned a surprise Super-G gold medal at the 2023 World Championships in Meribel, France. This demonstrated her improvement in speed disciplines, which was further confirmed by her first World Cup downhill win at Crans Montana, Switzerland, in February 2024.
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